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Book sales update: Sept. 14, 2022

Through August 2022, print book sales are down by 5 percent versus 2021, which is considered very good performance.
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Loyola Press launches new imprint for children, parents, and educators

4U2B Books & Media is a new imprint that will publish children’s books as well as select titles for adults.
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New crime imprint: Datura

UK publisher Angry Robot Books is launching Datura Books, a crime fiction imprint.
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New manga imprint in the UK

UK-based Titan Comics is establishing a new manga imprint, Titan Manga.
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Lemonada Book Club launches in partnership with Penguin Random House

Podcast network Lemonada Media and Penguin Random House have partnered to launch the Lemonada Book Club podcast.
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About That “One Dozen Copies” Statistic: NPD BookScan Helpfully Clarifies

NPD analyst Kristen McLean provided context for the allegation that half of the trade titles published each year sell fewer than a dozen copies.
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Literati Book Fairs expands

Austin-based startup Literati offers subscription book boxes and online book clubs primarily in the children’s market.
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Marketing Math: Penguin Random House’s 2 Percent Gambit

Big publishers can leverage smaller marketing spend to greater effect than smaller publishers.
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A new gift imprint: Kaddo

UK-based Quarto Publishing is launching a new gift book imprint in 2023 called Kaddo.
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Walmart launches the Walmart Book Club

The book club will feature five titles for adults annually—one for each season and one Pick of the Year.
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Schiffer launches a craft imprint

With a backlist of about 1,000 titles and 25 new titles per season, the imprint will publish books on arts and crafts.
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TikTok’s official book club is now sponsored by Amazon

Right on the heels of the TikTok and Barnes & Noble marketing partnership, TikTok and Amazon have announced that Amazon will now sponsor the TikTok Book Club.
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Closing Image: August 31, 2022

Even though Barnes & Noble is having a tough time with new titles in hardcover, the format was selling well overall in 2021 for the children’s market.
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DOJ vs PRH: The Key Questions of the Trial

While the case hinges on how the merger may affect a mere 1,200 authors earning advances over $250K, information presented during testimony offers rare insights for all authors
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Two new imprints at Trinity University Press

Based in San Antonio, Trinity University Press has launched Tinta Books and Terra Firma, both nonfiction imprints.
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Closing Image: August 17, 2022

The mass market paperback format has been slowly declining for years, affected by lower-price ebooks and the migration of authors and publishers to the trade paperback format.
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Book sales update: August 17, 2022

As of August 6, this year’s print book sales are 6 percent below 2021 levels, according to NPD BookScan.
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New lifestyle imprint at UK’s Bloomsbury

Tonic is a new nonfiction imprint that provides readers with “a toolkit to navigate everyday life.”
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Book sales update: August 3, 2022

Through July 23, US print book sales are trending 6 percent lower than 2021.
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Closing Image: August 3, 2022

BookNet Canada recently released print book sales figures for the first half of 2022.
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Book sales update: July 20, 2022

As of July 2, print book sales have fallen 7 percent versus last year in the US market, according to NPD Books.
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And Walmart has a book club too

Through a partnership with TalkShopLive (TSL), a streaming video shopping network, Walmart has launched Walmart Live Book Club.
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TikTok launches a virtual book club

A new pick will be announced every month, and there will be a #BookClub hub in the app.
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New literary agency: Arc

Myrsini Stephanides has launched a new literary agency, Arc Literary Management.
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Closing Image: July 20, 2022

Publishers Weekly recently compiled NPD BookScan data on sales in major categories, comparing 2021 to 2022.