Publishing Industry Reporting
Book sales update: Sept. 14, 2022
Through August 2022, print book sales are down by 5 percent versus 2021, which is considered very good performance.
Loyola Press launches new imprint for children, parents, and educators
4U2B Books & Media is a new imprint that will publish children’s books as well as select titles for adults.
New crime imprint: Datura
UK publisher Angry Robot Books is launching Datura Books, a crime fiction imprint.
Lemonada Book Club launches in partnership with Penguin Random House
Podcast network Lemonada Media and Penguin Random House have partnered to launch the Lemonada Book Club podcast.
About That “One Dozen Copies” Statistic: NPD BookScan Helpfully Clarifies
NPD analyst Kristen McLean provided context for the allegation that half of the trade titles published each year sell fewer than a dozen copies.
Literati Book Fairs expands
Austin-based startup Literati offers subscription book boxes and online book clubs primarily in the children’s market.
Marketing Math: Penguin Random House’s 2 Percent Gambit
Big publishers can leverage smaller marketing spend to greater effect than smaller publishers.
A new gift imprint: Kaddo
UK-based Quarto Publishing is launching a new gift book imprint in 2023 called Kaddo.
Walmart launches the Walmart Book Club
The book club will feature five titles for adults annually—one for each season and one Pick of the Year.
Schiffer launches a craft imprint
With a backlist of about 1,000 titles and 25 new titles per season, the imprint will publish books on arts and crafts.
TikTok’s official book club is now sponsored by Amazon
Right on the heels of the TikTok and Barnes & Noble marketing partnership, TikTok and Amazon have announced that Amazon will now sponsor the TikTok Book Club.
Closing Image: August 31, 2022
Even though Barnes & Noble is having a tough time with new titles in hardcover, the format was selling well overall in 2021 for the children’s market.
DOJ vs PRH: The Key Questions of the Trial
While the case hinges on how the merger may affect a mere 1,200 authors earning advances over $250K, information presented during testimony offers rare insights for all authors
Two new imprints at Trinity University Press
Based in San Antonio, Trinity University Press has launched Tinta Books and Terra Firma, both nonfiction imprints.
Closing Image: August 17, 2022
The mass market paperback format has been slowly declining for years, affected by lower-price ebooks and the migration of authors and publishers to the trade paperback format.
Book sales update: August 17, 2022
As of August 6, this year’s print book sales are 6 percent below 2021 levels, according to NPD BookScan.
New lifestyle imprint at UK’s Bloomsbury
Tonic is a new nonfiction imprint that provides readers with “a toolkit to navigate everyday life.”
Book sales update: August 3, 2022
Through July 23, US print book sales are trending 6 percent lower than 2021.
Closing Image: August 3, 2022
BookNet Canada recently released print book sales figures for the first half of 2022.
Book sales update: July 20, 2022
As of July 2, print book sales have fallen 7 percent versus last year in the US market, according to NPD Books.
And Walmart has a book club too
Through a partnership with TalkShopLive (TSL), a streaming video shopping network, Walmart has launched Walmart Live Book Club.
TikTok launches a virtual book club
A new pick will be announced every month, and there will be a #BookClub hub in the app.
New literary agency: Arc
Myrsini Stephanides has launched a new literary agency, Arc Literary Management.
Closing Image: July 20, 2022
Publishers Weekly recently compiled NPD BookScan data on sales in major categories, comparing 2021 to 2022.