Marketing & Promotion

As an author, marketing your work will always be your job, but it doesn't have to be a chore. To do it well, think beyond self-promotion.

An exuberant market for online literature leads to investment in Inkitt’s serial fiction app, Galatea

Reader Reach Ads comes from an established book promotion firm that has a strong track record of serving indie authors

A poetry editor, Danielle Rose, tweeted on Sept. 3, “I wish poets understood that the general population has no interest in what we do.

Many big publishers, who understand and focus on white audiences, urgently need an education in non-white book buyers.

Just before the Labor Day holiday weekend, news arrived that Salman Rushdie had signed a one-year contract with Substack to serialize his unpublished novella.

Founded by wealthy book influencer and podcaster Zibby Owens, Zibby Books will publish one book per month,

Founded in 2015, Discord tends to get pigeonholed as mostly for gamers or young people. But the user base doubled in 2020

As an author’s career progresses, the publicity needs change—and what worked for the first book might no longer be appropriate for the third.

Edgar Allan Poe was a 19th century troll, virulently critical of other writers—but also engaged in literary citizenship for work he admired.

One self-publishing author who opted-out offers a dozen other avenues on and off the Internet to help spread the word and drive book sales.

Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process

Regardless of how the pandemic unfolds, online events will continue, with a focus on meaningful, quality experiences; accessibility; and a

Testing your ad creative and pushing past your first few ideas is key to a successful and cost-effective Facebook ad campaign

The ease of being able to deliver the event from the convenience and comfort of home remains a primary advantage.

Learning these basic skills will help you relax, enjoy the conversation, and hopefully turn a podcast’s audience into yours as well.

TikTok has evolved into an entertainment and educational hub, with a remarkably engaged community of book buyers.

Your community might be all too willing to help promote your book. The hard part is overcoming the fear of asking.

The marketing service that helps authors with review-copy distribution, group promotions, newsletter swaps, and more is moving out of its free and open beta period.

When the pandemic thwarted a debut author’s launch plans, she had no choice but to jump into the deep end of social media.

Guest blogging allows you to leverage someone else’s existing audience as a way to reach new readers and grow your own audience.

Whether you use giveaways, blog tours or paid ads, generating reader reviews will drive sales and create opportunities for further marketing.

There are hundreds of ways to market. The secret isn’t to do them all—it’s to find the few that work for your product and focus on just those.

Joy Fowlkes has joined The Gernert Company’s Los Angeles office as a podcast agent, representing authors and their work in the podcast space

Bo Sacks, a magazine industry expert, says the first half of 2021 will look like the end of 2020—eventually we’ll see The Roaring Twenties.