Marketing & Promotion

You don’t need to start strategizing newsletter content or setting a delivery schedule in order to begin building your email list.

Successful ads in Shelf Awareness often include giveaways.

Book discovery and book buying continue their shift to online channels, which tends to benefit older titles and means more power in the hands of Amazon

Bogaards, who was a Knopf executive for 32 years, has launched Bogaards PR.

Learn best practices for online book events, regardless of the platform you’re using.

The key to winning BookTok content: authenticity.

In the first issue of the year, I’ll offer my take on what’s ahead for publishing in 2022. Do you have your own predictions?

Stories, which all appeared in Links of Interest, received the most clicks by a wide margin. What you couldn’t resist reading more about in 2021

Giving your book a good title that captures the essence of your story is one of the most important things you’ll do.

Promotion strategy for your book depends greatly on why you’ve written it, what it means to you, and its place in the larger context of your life.

RBmedia is the corporate parent of multiple publishers of audiobooks

Publishers need to closely collaborate with their authors if they expect that author's large social media following to sell books.

Growth in the children’s market continues, especially for series and licensed characters; BookTok emerges as an organic social media boost for backlist YA.

Better sales through online retail means paying attention to the small details and taking advantage of any opportunities that Amazon gives you.

Even the most high-profile influencers may be reachable if you make the right connections and take the right steps.

The key to winning BookTok content: authenticity

As an author, marketing your work will always be your job, but it doesn't have to be a chore. To do it well, think beyond self-promotion.

An exuberant market for online literature leads to investment in Inkitt’s serial fiction app, Galatea

Reader Reach Ads comes from an established book promotion firm that has a strong track record of serving indie authors

A poetry editor, Danielle Rose, tweeted on Sept. 3, “I wish poets understood that the general population has no interest in what we do.

Many big publishers, who understand and focus on white audiences, urgently need an education in non-white book buyers.

Just before the Labor Day holiday weekend, news arrived that Salman Rushdie had signed a one-year contract with Substack to serialize his unpublished novella.

Founded by wealthy book influencer and podcaster Zibby Owens, Zibby Books will publish one book per month,

Founded in 2015, Discord tends to get pigeonholed as mostly for gamers or young people. But the user base doubled in 2020

As an author’s career progresses, the publicity needs change—and what worked for the first book might no longer be appropriate for the third.