Marketing & Promotion

To build an audience, close the gap between your offline-self and online-self by showing up with consistent value on your core topics.

Successful #BookTok marketing requires knowing both what works and what works for you.

Ingram has launched Ingram iD, an ad platform for book publishers to reach consumers.

Andrea DeWerd, who formerly worked as a marketing director at HarperCollins, is launching The Future of Agency, a book marketing and consulting company.

Canadian publishing professionals discuss how they customize content for social media and engage readers.

At a recent panel about the health of the industry, publishing experts envisioned a future where publishers and booksellers more directly “own” the readership.

In response to Barnes & Noble’s decision to reduce stock of hardcovers, Open Road is launching a “fall hardcover discovery initiative”.

It’s possible to create connections with readers by utilizing some fun and interesting ways for them to interact with your book.

Right on the heels of the TikTok and Barnes & Noble marketing partnership, TikTok and Amazon have announced that Amazon will now sponsor the TikTok Book Club.

The digital publisher and marketing firm will now assist traditional publishers with frontlist sales and marketing.

Created by an avid reader, Shepherd focuses on human-powered book discovery outside of the Amazon-Goodreads ecosystem

A new pick will be announced every month, and there will be a #BookClub hub in the app.

Book acquisition may start to trend toward books that inspire strong emotions in readers—and therefore more organic content on TikTok.

A recent discussion highlighted the value of finding the right audience, not necessarily the largest.

Publishers and authors ultimately advocate for building direct relationships with readers in order to reduce reliance on ad platforms like Facebook.

Seeking blurbs—quotes and endorsements—is a task that most writers absolutely hate. Here are some tips that can get you closer to a yes.

Thinking creatively about book events might allow you to align the things you care about with the time you spend on promotion.

Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.

The Book Case will be hosted by ABC News journalist Charlie Gibson and daughter Kate Gibson.

Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.

Are Amazon ads a worthwhile expenditure? For a majority, probably not.

Experts at Ingram Content demonstrate book marketing research using free tools.

Testing is key to creating any type of successful advertising campaign on social media.

Until this week, only self-published authors using Kindle Direct Publishing could establish and run ad campaigns for their books directly on Amazon.

If there’s any tried-and-true rule about book marketing, it’s don’t go it alone.