Marketing & Promotion

Thinking creatively about book events might allow you to align the things you care about with the time you spend on promotion.

Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.

The Book Case will be hosted by ABC News journalist Charlie Gibson and daughter Kate Gibson.

Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.

Are Amazon ads a worthwhile expenditure? For a majority, probably not.

Experts at Ingram Content demonstrate book marketing research using free tools.

Testing is key to creating any type of successful advertising campaign on social media.

Until this week, only self-published authors using Kindle Direct Publishing could establish and run ad campaigns for their books directly on Amazon.

If there’s any tried-and-true rule about book marketing, it’s don’t go it alone.

You don’t need to start strategizing newsletter content or setting a delivery schedule in order to begin building your email list.

Successful ads in Shelf Awareness often include giveaways.

Book discovery and book buying continue their shift to online channels, which tends to benefit older titles and means more power in the hands of Amazon

Bogaards, who was a Knopf executive for 32 years, has launched Bogaards PR.

Learn best practices for online book events, regardless of the platform you’re using.

The key to winning BookTok content: authenticity.

Stories, which all appeared in Links of Interest, received the most clicks by a wide margin. What you couldn’t resist reading more about in 2021

In the first issue of the year, I’ll offer my take on what’s ahead for publishing in 2022. Do you have your own predictions?

Giving your book a good title that captures the essence of your story is one of the most important things you’ll do.

Promotion strategy for your book depends greatly on why you’ve written it, what it means to you, and its place in the larger context of your life.

RBmedia is the corporate parent of multiple publishers of audiobooks

Publishers need to closely collaborate with their authors if they expect that author's large social media following to sell books.

Growth in the children’s market continues, especially for series and licensed characters; BookTok emerges as an organic social media boost for backlist YA.

Better sales through online retail means paying attention to the small details and taking advantage of any opportunities that Amazon gives you.

Even the most high-profile influencers may be reachable if you make the right connections and take the right steps.

The key to winning BookTok content: authenticity