Marketing & Promotion

Aimed at the under-35 romance reader, Afterglow will build on TikTok’s #spicytok content, releasing two trade paperback titles a month.

Written Word Media, a book marketing service primarily for authors, now offers promo stacks to help schedule and run book promotions.

After shutting down in December, book review outlet Bookforum will relaunch this summer under the umbrella of the Nation magazine.

Good relationship building—both with your publisher and your readers—is key to a successful launch.

The TikTok Book Awards will launch this year, with a curated longlist based on BookTok data, publisher contributions, and a panel of judges.

Authors who’ve been using Mailchimp for their email newsletter might consider moving to Substack, as it offers several benefits—and it's free.

Book discovery site Shepherd (see our 2022 coverage) has rolled out new features that make searching for recommendations easier. You

Updates on TikTok’s book publishing contracts, discussions over ChatGPT and advance review copies, plus #MSWL Rumblings started last month that

When an author’s article went viral, she didn’t have the tools in place—a website, a social presence—to capture and leverage that audience.

When self-publishing be sure to determine a distribution strategy, avoid gotchas when using POD, and get pricing and metadata right from the start.

A book pitch requires an author to distill character, plot and stakes into one or two juicy sentences that entice a reader to ask for more.

Marketing strategically for 30–60 minutes per day can ensure your time, money, and energy go toward activities that move the needle.

Upmarket fiction is a blend of commercial and literary fiction, but how it gets blended is where writers and industry members can’t always agree.

What’s new in #MSWL and TikTok trends.

It’s hard to get someone to take a risk on an unknown author. A giveaway can make your book known to thousands of readers in one fell swoop.

Testing and targeting can make or break your BookBub ad.

Marketing your book to bookstores—like marketing your book anywhere else—requires research and shoe leather.

It’s the 10-year anniversary of MSWL, and agents seek twisty thrills in fiction.

Every effective brand—even an author’s—has three essential characteristics: uniqueness, consistency, and authenticity.

Planning a book launch can be daunting for introverts. But finding strategies that fit with your skills and personality can make it easier.

On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.

Except for lead titles, HarperCollins will no longer send advance review copies (ARCs) in print format for children’s books.

The key to creating successful content as an author-creator lies in the same ingredients that make your stories so great.

Indie author Nicholas Erik calls it “nothing short of a marketing gamechanger.”

If we were to reposition blurbs as affirmations as opposed to marketing tools, would that also shift the way we traffic in them?