Marketing & Promotion

Marketing your book to bookstores—like marketing your book anywhere else—requires research and shoe leather.

It’s the 10-year anniversary of MSWL, and agents seek twisty thrills in fiction.

Every effective brand—even an author’s—has three essential characteristics: uniqueness, consistency, and authenticity.

Planning a book launch can be daunting for introverts. But finding strategies that fit with your skills and personality can make it easier.

On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.

Except for lead titles, HarperCollins will no longer send advance review copies (ARCs) in print format for children’s books.

The key to creating successful content as an author-creator lies in the same ingredients that make your stories so great.

Indie author Nicholas Erik calls it “nothing short of a marketing gamechanger.”

If we were to reposition blurbs as affirmations as opposed to marketing tools, would that also shift the way we traffic in them?

To build an audience, close the gap between your offline-self and online-self by showing up with consistent value on your core topics.

Successful #BookTok marketing requires knowing both what works and what works for you.

Andrea DeWerd, who formerly worked as a marketing director at HarperCollins, is launching The Future of Agency, a book marketing and consulting company.

Ingram has launched Ingram iD, an ad platform for book publishers to reach consumers.

Canadian publishing professionals discuss how they customize content for social media and engage readers.

At a recent panel about the health of the industry, publishing experts envisioned a future where publishers and booksellers more directly “own” the readership.

In response to Barnes & Noble’s decision to reduce stock of hardcovers, Open Road is launching a “fall hardcover discovery initiative”.

It’s possible to create connections with readers by utilizing some fun and interesting ways for them to interact with your book.

Right on the heels of the TikTok and Barnes & Noble marketing partnership, TikTok and Amazon have announced that Amazon will now sponsor the TikTok Book Club.

The digital publisher and marketing firm will now assist traditional publishers with frontlist sales and marketing.

Created by an avid reader, Shepherd focuses on human-powered book discovery outside of the Amazon-Goodreads ecosystem

A new pick will be announced every month, and there will be a #BookClub hub in the app.

Book acquisition may start to trend toward books that inspire strong emotions in readers—and therefore more organic content on TikTok.

A recent discussion highlighted the value of finding the right audience, not necessarily the largest.

Publishers and authors ultimately advocate for building direct relationships with readers in order to reduce reliance on ad platforms like Facebook.

Seeking blurbs—quotes and endorsements—is a task that most writers absolutely hate. Here are some tips that can get you closer to a yes.