Marketing & Promotion

From the US Book Show: publishers have struggled with direct-to-consumer marketing in the past, but fortunately that seems to be changing.

No source would go on the record, but at least some agents and authors are in the process of securing rights reversions.

A panel at this year’s US Book Show reveals that publishers are starting to embrace niche audiences instead of trying to create blockbusters.

The startup publisher partners with influencers to breakout new authors, combining traditional marketing with influencer-driven promotion.

The press launched by ByteDance hasn’t yet had a national bestseller or viral hit within the BookTok community.

Each author’s budget is different, but these guiding principles can help frame your decisions about where to spend and where to save.

Authors are using creative and customized promotional boxes for galleys to generate buzz among media, influencers, and readers.

Your book doesn’t have to be an overnight sensation. It just has to find its audience—and sometimes, that takes time.

The advance review copy service, used primarily by traditional publishers, is launching a consumer marketing website.

Since most readers don’t have an independent bookstore in their neighborhood, public libraries can be an ideal spot for author events.

As soon as President Trump took office, he issued an executive order giving TikTok a 75-day extension to sell or be banned in the U.S.

Most authors should not pay to exhibit at industry trade shows like London Book Fair and Frankfurt Book Fair.

Genres include romance, romantasy, and YA titles, with a focus on Millennial and Gen Z readers.

Sam Missingham has launched MeetTheBooktokers.com, a platform that showcases the work of Booktokers.

Third-party promoters who offer to pad your email subscriber list for a fee might be attracting the wrong type of readers.

Shifting your understanding and approach to book marketing can transform it from a dreaded chore to a rewarding part of our journey.

Zando has established a new imprint called Slowburn to publish books targeted at the BookTok audience.

Help journalists and bloggers to help you, by providing promotional materials about you and your books in flexible, user-friendly formats.

Whether you write novels or nonfiction, a press release is still an essential tool for raising awareness and sharing your work’s core message.

Even with the best promotion, there’s no guarantee your book event will fill the seats. Here are some tips for making the best of it.

One way to cultivate a loyal audience is by sharing compelling content, but it’s important to understand the needs of your target audience.

This excerpt from the new book How to Get on Podcasts by Michelle Glogovac focuses on the importance of creating a basic media kit.

All hail the newly published author—or not. When your book’s released but there’s no parade or marching band, here are some other takeaways.

The euphoria of hitting the top spot on Amazon can quickly give way to the realization that it hasn’t fundamentally changed much at all.

An expert discovered that the accepted best practices for Facebook ads were driving down results, so he forged a new methodology.