Marketing & Promotion

Zando has established a new imprint called Slowburn to publish books targeted at the BookTok audience.

Help journalists and bloggers to help you, by providing promotional materials about you and your books in flexible, user-friendly formats.

Whether you write novels or nonfiction, a press release is still an essential tool for raising awareness and sharing your work’s core message.

Even with the best promotion, there’s no guarantee your book event will fill the seats. Here are some tips for making the best of it.

One way to cultivate a loyal audience is by sharing compelling content, but it’s important to understand the needs of your target audience.

This excerpt from the new book How to Get on Podcasts by Michelle Glogovac focuses on the importance of creating a basic media kit.

All hail the newly published author—or not. When your book’s released but there’s no parade or marching band, here are some other takeaways.

The euphoria of hitting the top spot on Amazon can quickly give way to the realization that it hasn’t fundamentally changed much at all.

An expert discovered that the accepted best practices for Facebook ads were driving down results, so he forged a new methodology.

Aimed at the under-35 romance reader, Afterglow will build on TikTok’s #spicytok content, releasing two trade paperback titles a month.

Written Word Media, a book marketing service primarily for authors, now offers promo stacks to help schedule and run book promotions.

After shutting down in December, book review outlet Bookforum will relaunch this summer under the umbrella of the Nation magazine.

Good relationship building—both with your publisher and your readers—is key to a successful launch.

The TikTok Book Awards will launch this year, with a curated longlist based on BookTok data, publisher contributions, and a panel of judges.

Authors who’ve been using Mailchimp for their email newsletter might consider moving to Substack, as it offers several benefits—and it's free.

Book discovery site Shepherd (see our 2022 coverage) has rolled out new features that make searching for recommendations easier. You

Updates on TikTok’s book publishing contracts, discussions over ChatGPT and advance review copies, plus #MSWL Rumblings started last month that

When an author’s article went viral, she didn’t have the tools in place—a website, a social presence—to capture and leverage that audience.

When self-publishing be sure to determine a distribution strategy, avoid gotchas when using POD, and get pricing and metadata right from the start.

A book pitch requires an author to distill character, plot and stakes into one or two juicy sentences that entice a reader to ask for more.

Marketing strategically for 30–60 minutes per day can ensure your time, money, and energy go toward activities that move the needle.

Upmarket fiction is a blend of commercial and literary fiction, but how it gets blended is where writers and industry members can’t always agree.

What’s new in #MSWL and TikTok trends.

It’s hard to get someone to take a risk on an unknown author. A giveaway can make your book known to thousands of readers in one fell swoop.

Testing and targeting can make or break your BookBub ad.