Image: cartoon illustrating halves of the brain. Left brain is represented by a man struggling with a jumble of jigsaw puzzle pieces, and right brain is represented by a woman assembling puzzle pieces in an orderly fashion.

The Value of Percolation

Setting an idea or draft aside for “percolation” allows the brain’s subconscious to arrive at insights while we’re busy with something else.
Mansi Shah

When You Change Alongside Your Book: Q&A with Mansi Shah

THE TASTE OF GINGER author discusses challenges in her quest for publication, writing about the immigrant experience, and much more.
Image: The Creative's Apprentice guiding principles

What Your Writing Is Training You For

To survive and be happy in a creative career, focus on WHAT you’re doing and WHY—and have faith that everything will work out in due time.
Image: an indistinct figure's hands and face behind a white screen.

13 Ways to Freaking Freak Out Your Horror Readers

For horror writers, here are some ways to frighten a reader so badly that they text someone at midnight saying, “You have to read this!”
Image: a young, redheaded, freckled girl holding a magnifying glass.

What If Your Memoir Is Middle Grade?

What makes a memoir suitable for YA or middle-grade readers isn’t shying away from tough topics but approaching them with a child’s eyes.
Image: a female boxer being punched, sending her protective mouthguard flying into the air.

If You Can’t Stand the Sight of Your Own Blood, Don’t Step Into the Ring

It’s difficult yet important to develop enough confidence in your work that you’re not sunk every time someone dislikes it and says so.
Image: a stack of old photos and letters.

You Are Not Your Traumas. But Here’s How to Write About Them

Writing sustainably about trauma requires practicing moderation, focusing on meaning, and working in ways that limit your exposure.
Image: two professional women shaking hands. A neon sign on the background wall reads "Good vibes only".

How to Pitch Like a Hollywood Pro

How to put your best foot forward, from the new book PITCH LIKE HOLLYWOOD: What You Can Learn from the High-Stakes Film Industry.
Image: five origami boats. Four smaller boats follow a larger one.

How to Write a Thought Leadership Book

Defining your why, who, what, and how is the start of writing a powerful thought leadership book that conveys your vision and impacts lives.
Image: someone deleting the Facebook app from a smartphone.

A Year Without Social Media as a Freelance Writer

For freelancers, forgoing social media can mean giving up crucial visibility. But it can also provide time to focus on being a better writer.
Image: Grid notebook surrounded by crumpled balls of paper and half-full coffee mugs.

3 Shifts You Need to Make to Finish Your Book

If you’ve been seeking external solutions to your writing problems, these internal shifts might have a more profound effect on your progress.
Image: a red heart-shaped piece of foam, torn in two down the middle and held together with a Band-Aid.

3 Things to Ask Yourself Before Writing about Trauma

Writing about trauma isn’t like ripping off a Band-Aid. Here are some strategies for assessing whether you’re ready and proceeding gently.
Image: Hand holding a bottle cap with "Bravely done" printed on the inside.

Want to Write a Great Novel? Be Brave.

Imbuing a character’s story with your own life experience—the good, bad, ugly and transformational—unleashes your book’s full emotional power.
Image: close-up photo of a miniature antique car in the foreground, with blurred city street in the background.

Use Telling Details to Connect Description to Character

One key to compelling fiction is in how details are conveyed. Not everything warrants description—only details that matter to the character.
Image: a stack of unassembled jigsaw puzzle pieces, topped by a piece with a heart shape painted on it.

When a Writer Dies: Making Difficult Decisions About the Work Left Behind

When an author’s death leaves a manuscript unfinished, her husband tries to put together the pieces and complete the book.
Image: a plaque inscribed with the words "To imagine, to create, to learn".

Yes, Writers Need to Hear the Hard Truths. But Warnings Can Go Too Far

One author considers the power that writing conferences have to inspire—and to discourage—their audiences.
Image: Hands holding a domino, over a stack of fallen dominoes.

The Role of Causation and Plot Structure in Literary Fiction

Cause and effect plotting is every bit as important to literary fiction as to genre fiction or thriller; it’s just expressed in subtler ways.
Image: hands emerging from bed covers to type on a laptop computer, with a cup of coffee resting nearby on the bedsheets.

Here’s What Can Happen When You Resolve to Write a Little Every Day

One author shares how creation of a daily writing routine has made all the difference in attaining her goals.
Don't Let Your Characters Fall Into the Daily Routine Trap

Don’t Let Your Characters Fall Into the Daily Routine Trap

When writers seek to humanize and bring their characters to life, they often fall into the “daily routine trap": they overexplain the daily or mundane actions of their characters.
Image: a colorful notebook, pencil case, pencil and open day planner on a wooden table.

How to Get Your Writing Done When New Year’s Resolutions Don’t Work (and They Usually Don’t)

Instead of resolving to make a big change in your habits, think of one small thing to do to support your writing in the new year.
Image: young woman with a concerned expression, hold a telephone receiver.

What Makes a Story Feel Like a Story?

What’s the difference between a story and a narrative that merely relates a series of events? The protagonist’s internal struggle.
Image: Typewriter typing the words "rewrite… edit… rewrite… edit… rewrite"

7 Steps for Tackling a Revise & Resubmit (R&R)

Receiving an R&R is good news, and a great opportunity to show agents or editors your revising skills and how you accept feedback.
Image: a pencil-shaped rocket launching into space

Launching a Book: Baby, Art or Product?

Promotion strategy for your book depends greatly on why you’ve written it, what it means to you, and its place in the larger context of your life.
Image: Fortune cookie fortune reading "Do not fear failure".

How to Overcome Perfectionism to Achieve Your Writing Goals

Perfectionism—the fear of risking failure—is anathema to the writing process, but can be overcome by establishing a different mindset.
The Kindle Vella Experience: Is It for You?

The Kindle Vella Experience: Is It for You?

A literary fiction author dipped her toe into Amazon’s serialization platform Kindle Vella. Here’s why she did it, and her thoughts so far.