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The Author-Creator Marketing Playbook

The key to creating successful content as an author-creator lies in the same ingredients that make your stories so great.
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The Biggest Mistake Even Expert Writers Make

Your audience won’t remember the chapter where your hero took a breather. What’s memorable are the forces of antagonism, and how your hero reacted.
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3 Critical Questions to Ask Yourself Before You Draft (or Revise!) a Novel

Before spending time on a story that doesn’t work, ensure you’ve addressed the critical questions of character, plot, goals and motivations.
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Before You Hire a Developmental Editor: What You Need to Know

Three editors discuss the types and stages of editing, whether publishing industry experience matters, hiring guidelines and much more.
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What I Learned From 90 Queries

Even with an excellent query and opening pages, you’ll still get rejections. A lot of them. Success comes to those who refuse to give up.
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Blurb Matters: A Quiet Manifesto

If we were to reposition blurbs as affirmations as opposed to marketing tools, would that also shift the way we traffic in them?
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How Writing Your Synopsis Can Fix Your Book

More than just a tool to sell your book, your synopsis is a roadmap to making the next draft of your manuscript much stronger.
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Build Your Writing Self-Efficacy

Here are four ways to help create the mindset that we can realistically accomplish something we’ve never tried before.
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Unlock Better Reach: Bridge the Gap Between Online and Offline Activities

To build an audience, close the gap between your offline-self and online-self by showing up with consistent value on your core topics.
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An Argument for Setting Aside Arc in Story Development

It might not be essential to impose a standard arc structure on a character who’s non-traditional or isn’t affected by the story’s actions.
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The Necessity & Power of Sitting With Your Critiques

We writers know that critiques are an integral part of improving our work. But we rarely learn how to receive feedback or what to do after.
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Nobody Knows Marketing Like Romance Authors: Q&A with Kitty Thomas

The author of dark- and paranormal romance discusses negative attitudes toward the genre, why sex scenes are the hardest to write, and more.
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Michael Lewis (Once Again) Tells the Biggest Story in Finance

Central to most of Michael Lewis’ works are larger-than-life characters who find themselves at the center of major industry or societal shifts.
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How to Get Back to Writing

When completing a readable draft left one author exhausted and overwhelmed, these three steps helped him start writing again.
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You Don’t Need a Platform If You Can Find an Audience

If your subject already has a large existing fandom, how can you quantify that audience, using the data to impress agents, publishers, and editors?
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How to Use a Long-Form Synopsis to Plan Your Novel

Whether you’re a planner or a pantser, this brainstorming document can take your story to places it might not have gone otherwise.
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Why Prologues Get a Bad Rap

A prologue can open the door to your story and entice the reader in, or throw up a barrier that delays or prevents their engagement.
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Write a Sympathetic Villain Your Readers Will Love to Hate

A great villain character should have complex motivations and be able to evoke sympathy from readers.
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How to Free Yourself from Endless Revision

The writers who get their books into the world are those who find a middle ground between refining their work and endlessly tinkering.
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3 Key Strategies for Effective Fiction—Derived from Neuroscience

Science says these three techniques can draw your readers in, keep them engaged, and provide them with a compelling experience.
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A Primer on TV & Film Adaptation for Writers (Where the Rules Change Often)

If your agent or publisher wants to pitch your book to Hollywood, they need to know the rules—or at least, the rules of the day.
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How to Write Your First Paragraph

You can mine the first paragraphs of well-written novels for four critical components that keep readers hooked.
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The Secret Sauce to Being a Good Writer

What makes a good writer? Relentless internal drive, a thick skin for editorial feedback, and reading voraciously across many genres.
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20 Reasons Why Everybody Should Write Short Stories

From appealing to short attention spans to offering no-fuss ways to play in another sandbox, short story writing has many benefits.
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What You Should Know About Writing a Co-Authored Book

Writing a book with multiple authors requires trust, vulnerability and patience. But done right, group writing has some surprising benefits.