Author Platform

As authors, how do we make social media work for us? Here’s how one history nerd used the power of TikTok to create a community of readers.

Aimed at the under-35 romance reader, Afterglow will build on TikTok’s #spicytok content, releasing two trade paperback titles a month.

Twitter’s decline and the emergence of alternatives highlights the ephemeral nature of social media for platform building.

While a newsletter might not sell your book, writing one can change your work for the better and help build valuable relationships.

The average visitor spends on average 54 seconds on a webpage. Here are some tips to help turn visitors into readers, buyers, or subscribers.

Allison Moore has started as an acquisition editor at 8th Note Press, launched recently by ByteDance (owner of TikTok).

Psst. It’s word of mouth. (Still.)

A little planning and reflection will help your website be a project you sustain, rather than discard like a half-baked draft.

An amateur historian finds that her passion has led to enough expertise and authority for her book proposal to be taken seriously.

The TikTok Book Awards will launch this year, with a curated longlist based on BookTok data, publisher contributions, and a panel of judges.

How one author leveraged a sizable social media platform to breathe new life into a self-published book.

Authors who’ve been using Mailchimp for their email newsletter might consider moving to Substack, as it offers several benefits—and it's free.

It’s still possible to write on social media to communicate our ideas, our topics, and our point of view to people who become our audience.

What’s new in #MSWL and TikTok trends.

Here’s how two self-published authors have been successful in their marketing and promotion efforts on TikTok.

It’s the 10-year anniversary of MSWL, and agents seek twisty thrills in fiction.

On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.

When considering alternatives to Twitter, there’s more to keep in mind than simply what’s new or popular.

Mastodon is becoming a popular choice for those leaving Twitter as well as those seeking conversation and community.

Successful #BookTok marketing requires knowing both what works and what works for you.

If your subject already has a large existing fandom, how can you quantify that audience, using the data to impress agents, publishers, and editors?

Current alternatives can’t replace Twitter, but uncertainty and chaos seem likely to plague those who remain.

Canadian publishing professionals discuss how they customize content for social media and engage readers.

To the surprise of no one, Facebook has announced it will close Bulletin, the company's email newsletter experiment, less than two years in.

Book acquisition may start to trend toward books that inspire strong emotions in readers—and therefore more organic content on TikTok.