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Book Ads That Get Clicks: Insights from Shelf Awareness

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Successful ads in Shelf Awareness often include giveaways.
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Pitch Wars and #PitMad Retire on 10-Year Anniversary

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The popular mentorship and pitch program, run by volunteers, succumbed to an increasingly high-stress environment.
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Book sales update: March 2, 2022

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According to NPD Books, adult nonfiction (the highest value part of the US market) is reverting to historic norms.
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Houghton Mifflin Harcourt is sold to private equity

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HMH’s consumer book division was sold last year to HarperCollins; what remains has now been acquired by a private equity firm.
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Hachette has a record year for revenue and profits

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Sales increased by 3.7 percent, with growth through chain bookstores, independent bookstores, gift stores, and international accounts.
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Simon & Schuster sales approach $1 billion in 2021

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CEO Jonathan Karp says Simon & Schuster expects 2022 to be another strong year.
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Waterstones buys Blackwell’s in the UK

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The acquisition brings the chain under the same hedge fund owner as Barnes & Noble.
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Author Brandon Sanderson raises $15 million in one day for his four “secret novels”

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The bestselling SFF author launched a Kickstarter campaign that has already become the second-most-funded Kickstarter of all time.
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What Your Writing Is Training You For

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To survive and be happy in a creative career, focus on WHAT you’re doing and WHY—and have faith that everything will work out in due time.
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13 Ways to Freaking Freak Out Your Horror Readers

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For horror writers, here are some ways to frighten a reader so badly that they text someone at midnight saying, “You have to read this!”
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What If Your Memoir Is Middle Grade?

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What makes a memoir suitable for YA or middle-grade readers isn’t shying away from tough topics but approaching them with a child’s eyes.
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If You Can’t Stand the Sight of Your Own Blood, Don’t Step Into the Ring

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It’s difficult yet important to develop enough confidence in your work that you’re not sunk every time someone dislikes it and says so.
Laura Zats and T.S Ferguson

How Important Is Genre When Pitching and Promoting Your Book?

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Two literary agents discuss the usefulness and limits of assigning a genre to writing, and how it’s perceived by publishers and readers.
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You Are Not Your Traumas. But Here’s How to Write About Them

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Writing sustainably about trauma requires practicing moderation, focusing on meaning, and working in ways that limit your exposure.
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How to Pitch Like a Hollywood Pro

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How to put your best foot forward, from the new book PITCH LIKE HOLLYWOOD: What You Can Learn from the High-Stakes Film Industry.
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Closing Image: Feb. 16, 2022

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In a recent earnings report, Amazon broke out its advertising revenue explicitly for the first time, showing earnings over $30 billion.
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Links of Interest: Feb. 16, 2022

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News There’s a new executive director of SCBWI. The children’s writing organization will be headed up by Sarah Baker. She’s been
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Apple launches its own book club, Strombo’s Lit

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The company has launched a book club directly in the Apple Books app in with Canadian media personality George “Strombo” Stroumboulopoulos.
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Andrews McMeel partners with Tapas Media

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The partnership will publish a graphic novel series featuring female and underrepresented characters.
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Penguin Random House launches two new initiatives

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They include an imprint with a focus on mental health and social-emotional learning, and a program featuring diverse voices focused on family.
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A new subscription service for Black Christians

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UrbanFaithStudy.com is a subscription-based digital platform featuring videos and study curricula from well-known African American Christians.
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Current Publishing Trends in Canada

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What’s happening in Canada is often happening elsewhere in the English-language market.
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Print Book Prices All but Certain to Increase

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The biggest US book wholesaler and distributor, Ingram, anticipates book price inflation this year
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Draft2Digital Acquires Smashwords

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Two of the top US-based book distributors unite to form a company focused on serving independent authors.
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Book sales update: Feb. 16, 2022

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According to NPD BookScan, adult nonfiction print sales, the highest-value portion of the US market, appear to be returning to historic norms.