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Alexis Radcliff

Thanks for this post! Do you know of any sites or tools that help you optimize your keywords in addition to Amazon? Or do you recommend always going with what Amazon suggests?

Penny Sansevieri

First off Jane thank you so much for sharing this! I really appreciate it! So Alexis I recommend that you keep your searches to Amazon, because that is they key way to find out what folks are searching on within that site. You can use sites like Ubersuggest.org to find great keywords, but in order to find what folks are really looking for on Amazon, you should follow their search suggestions. Hope that helps!

lexacain

Great info! Thanks!

Seeley James

I constantly ask book clubs how they find their next book. The overwhelming answer is, recommended by a friend, followed by best seller lists, eye-catching covers, etc. I’ve never heard of, and I’ve asked, anyone searching Amazon keywords. When does these keywords come into play? What are the searchers doing when these keywords kick in?

Anne

I appreciate this post. Where do you see moods and themes? I’m not seeing them.

Penny Sansevieri

Off to the left side of the screen when you’re previewing fiction books.

Anne

Thanks, Penny! I see it is only in some categories that there are themes – like romance. I bought your book and read it. Lots of great info. Thanks! I was wondering if you have an insight you can share about how to get a book discounted?

Penny Sansevieri

Anne, hi – so you mean discounting the price of the book on Amazon? You bet. just go into the KDP dashboard – you can discount the eBook there. Does that help?

Kenny

Hi Penny, I must say that I used the keywords on Amazon from the word go for my first ebook novel and will use any other tool that they recommend. I am still feeling my way with Amazon Kindle but learning as I go along. I have finished my second book in the series of three I am writing, would you recommend uploading a “taster” for the second book or just upload the book in its entirety?

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[…] Linda White presents 50 fabulous ways to kickstart publicity. Penny Sansevieri gives some pointers on how to improve Amazon book description and metadata. […]

Anne

Penny, no, sorry, I wasn’t clear. I think it’s another help if amazon decides to discount your print or ebook off of your list price, which they have a right to do. If your book is listed for lower price elsewhere and they discover this, they will match that lower price. However, you’re not supposed to list your book lower anywhere else. Dilemma. (I discovered this when they did lower the price on one of our books and it sold better. I’m sure the lower price was a big part of that, but I also think the discounting makes it look more appealing, which is what amazon does all over the place.) In fact if you email them about discounting a little message pops up that says amazon reserves the right to discount any way it damn well pleases (in effect). 😉 Thoughts?

Penny Sansevieri

Anne thanks for the follow up – so a couple of things. Amazon told me they no longer price match to other e-tailers – however if the book is free somewhere, they will (eventually) list it free on their site. They can price the book (or lower it) however they want though. So often I hear authors tell me that Amazon has discounted the price without any kind of notification. I do not know about listing it lower anywhere else actually –

Anne

Good info. Thanks, Penny! I’ll leave a review for your ebook.