In brief, yes and no.
Over at Writer Unboxed, I’ve written a post on social media marketing. It begins:
Most new authors, upon securing a book contract or planning a book launch, are advised they need to establish a Twitter account, a Facebook page, or [list social media channel here]. Why? To market their book, of course.
This presents an immediate dilemma: If the author is not already active on these channels, of her own interest and volition, she now has the mindset of using these tools to “market”—and the new author may have no idea what that means beyond telling people to like their page or follow them.
Go read the full post (with a wonderful discussion in the comments), A Key Marketing Principle That Authors Must Learn (or Not Forget).
And for those paying attention, I am once again a regular Writer Unboxed columnist. It’s good to be back, and my thanks to Therese and the WU family for so warmly welcoming my return.
Latest posts by Jane Friedman (see all)
- How Authors Can Evaluate Hybrid Publishers - June 29, 2015
- How to Choose the Right WordPress Theme for You - June 23, 2015
- How to Sell Your Screenplay (for Absolute Beginners) - June 16, 2015
- 3-Hour Book Publishing Class With Me & Agent David Fugate - June 12, 2015
- Email Newsletters for Authors: Get Started Guide - June 9, 2015