Last week we reported on Open Road Integrated Media’s site-specific newsletters and advertising opportunities for authors. The company now tells us that the pricing on such ads ranges from $100 to $250 depending on the newsletter and the deal. The case we mentioned ($180) was accurate, but prices may vary.
Furthermore, Open Road has just reported that its revenue grew 23 percent in the first six months of this year over last year (bucking the industry-wide decline of 15.6 percent in ebook revenue, as reported by the Association of American Publishers in June 2017). Revenue from those newsletters, along with “branded funnel revenue,” has increased 256 percent this year so far, the company tells us. Publishing-industry analyst Mike Shatzkin recently published a lengthy worthwhile read about Open Road’s digital marketing toolkit.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
