The Smart Brand Translation of the Kobo-Walmart Partnership

by

The Kobo-Walmart online store is called Walmart Ebooks by Rakuten Kobo—essentially branding Kobo as Walmart Ebooks for American consumers.

This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get:

  • Publishing industry news that includes Jane’s reporting and analysis (weekly)
  • Access to more than 3,000 premium articles on this site, all searchable
  • Access to Jane’s private resource guides, continually updated

Subscribe today.

Or login below if you're already a subscriber.

Wondering why some content isn't free? Did something change? Here's an explanation.

Related Articles