book marketing and promotion

If you need a place to start, then focus on talking about or posting about others you admire.

A group of literary authors have launched a limited edition box set of novels. How did they make the collaboration work?

Working with a small press is an option many authors never consider. It’s the shadowy middle ground between self-pub and a Big Five contract.

BookBaby founder Brian Felsen discusses the push against the gatekeeper and the prevailing belief that not being on top is synonymous with being a "loser."

You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.

Full-time author and speaker Scott Berkun discusses his book marketing experiences as both a traditionally published author and self-published author.

Author Kathleen M. Rodgers discusses her approach to writing and reading, her self-promotion philosophy, and why she won't self-publish.

Giving away your work isn't a problem if you've developed a strategy around it, and know how to turn new readers into fans.

Author and editor Victoria Zackheim discusses (among other things) the art of marketing when published by a press with a limited budget and the keys to successful personal essays.

Nielsen offers specific figures on how ebook sales have affected print sales in adult fiction, adult nonfiction, and juvenile categories.

In a 30-minute video interview, I discuss the basics of author platform.

I was delighted to be a guest on Stephen Campbell's podcast, The Author Biz.

This 101 guide describes best practices for authors using Facebook for book marketing, with tips on when you should set up a fan page.

Note from Jane: Today's guest post is by Anne Pfeffer (@AnnePfeffer1), an author of several YA and new adult novels. As

Note from Jane: Today's guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should

The chain of events goes something like this: An author's book nears its publication date (or perhaps the author is attempting

The Fall 2014 issue of Scratch is now available. Inside, you'll find a feature interview with New York Times bestselling author Austin

Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today's guest post, where he shares valuable insights

Today's guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day

A publicist often helps secure mainstream media coverage, but they also have tremendous value outside of that. Here's how to effectively work with one.

Best Business Advice for Writers (Sept 2013): a monthly link round-up where I share the best online articles focused on the business of writing and publishing.

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

Business is personal. In the long-run game, anyone who treats business as though it is not personal is going to end up stepping on toes and leaving a trail of poor impressions.

Best Business Advice for Writers is a monthly link round-up where I share the best online articles focused on the business of writing and publishing.

There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not.

In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.

Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here's why.

Today's guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s

To maximize the effectiveness of your author website, it's necessary to study the data behind how people find your website, navigate it, and use it. Here are three of the most important areas to watch carefully.

Today's guest post is by Rob Eagar, author of Sell Your Book Like Wildfire. Book clubs and discussion groups—where millions

Chatting with Kay Steinke at LitFlow (Berlin), 2012 Last month, I gave a 15-minute presentation in Berlin, Germany, called The

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens,

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love,

If you're like most authors I know, you've wondered about how to best use Facebook. Should you stick to your

It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and

Today's guest post is by Ken Brosky. I asked him to share his experience because many authors have made the

I really admire the folks at Goodreads, not just for their site, but also for the data they share with

Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as

I received the following question from Jan O'Hara: I have a dilemma to sort out about author names. These are the