- Want to increase your effectiveness on Facebook? One of the leading digital media marketing companies has studied more than 1 billion posts made by Facebook pages and released a report on how to increase engagement on Facebook.
- An author has recommended using only “clean” Amazon links to your book, especially for marketing and promotion purposes. While you might argue with some of the points made, it never hurts to practice good link hygiene. Learn how to clean up your Amazon links.
- Writer Beware’s Victoria Strauss has an important post on the increasing use of early termination fees in book publishing contracts. Read her advice on why to avoid them.
- On the fiftieth anniversary of the publication of The Valley of the Dolls, The Telegraph revisits the author’s year-long marketing campaign, which led to the book’s stellar success. What ultimately did the trick: “strategic book buying at the shops which provided the sales information that made up the New York Times best-sellers list.” Read the full feature about the author’s tireless hard-sell efforts.
- Simon & Schuster has launched Riveted, a new website for fans of young adult literature, television, film, and online culture.
- Amazon has purchased a 26 percent stake in India’s book publisher and distributor Westland. Read more at Business Standard.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.