- AAP total sales in 2015: $6.652 billion
- AAP total sales in 2014: $6.600 billion
- AAP adult ebook sales in 2015: $1.188 billion
- AAP adult ebook sales in 2014: $1.291 billion
- AAP children’s/YA ebook sales in 2015: $129 million
- AAP children’s/YA ebook sales in 2014: $227.5 million
- Percentage of most active e-readers who are women, according to a Kobo study: 75
- Percentage of most active e-readers who are 45 and over: 77
- Age range of the largest demographic of e-readers: 55–64
- Number of minutes spent online in the US in December 2015: 1.45 billion
- How much these minutes have increased since December 2013: 35%
- Percentage of that online time spent on mobile devices in December 2015: 54
- Percentage of that online time spent on mobile devices in December 2013: 41
Sources: Digital Reading Driven by Older Women, Study Claims; AAP Statistics Show Flat December, Slight Gains for 2015—with eBook Falloff Continuing; 8 Revealing Media Numbers from March 2016
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
