- Percentage of romance readers using tablets to read ebooks in 2014: 42
- In 2015: 39
- Percentage of romance readers using e-readers to read ebooks in 2014: 37
- In 2015: 30
- Percentage of romance readers using smartphones to read ebooks in 2014: 8
- In 2015: 16
- Percentage of romance ebooks discovered through online browsing: 14
- Through online recommendation based on previous reading: 8
- Through email alerts from a recommendation site: 7
- Through the author’s website: 5
- Through television: 3
- Percentage of Americans who listened to a podcast in 2008: 18
- In 2016: 36
- Percentage of Americans who listened to a podcast within the last month in 2008: 9
- In 2016: 21
- Percentage of Americans familiar with the term podcasting in 2008: 37
- In 2015: 49
- Growth of banner display ads in 2015 over prior year (US): 13%
- Growth of video ads in 2015 (US): 46%
- Banner display ad market share (in digital advertising): 44%
Sources: Who Is Reading Romance Novels?; Digital News Revenue: Fact Sheet (Pew Research); Podcasting: Fact Sheet (Pew Research)
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
