Social Media

I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer. A

Social media is widely considered necessary by authors and publishers for book marketing. But is it as important as an optimized author website?

Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.

We spoke with three authors in the fantasy genre about what TikTok success looks like and how they achieved it.

Needing to build audience for a new book, one author examines her avoidance of creating video content in favor of face-to-face connections.

A social media manager shares her observations on how current trends might impact authors and publishers in 2026.

A successful pitch deck may act as a simple vibe check or perform a function similar to that of a nonfiction book proposal.

Genres include romance, romantasy, and YA titles, with a focus on Millennial and Gen Z readers.

Sam Missingham has launched MeetTheBooktokers.com, a platform that showcases the work of Booktokers.

Zando has established a new imprint called Slowburn to publish books targeted at the BookTok audience.

Debut novelist Cait Corrain admitted last week to creating numerous Goodreads accounts for the purposes of giving one-star reviews.

Given the uncertain future of X/Twitter, DVpit has decided to permanently move its pitching events for underrepresented authors to Discord.

Agents and industry veterans aren’t sure if an influencer- and member-driven publishing model is sustainable or desirable for authors.

The startup is launching with nine inaugural imprints, each associated with a social media influencer who selects titles for publication.

As authors, how do we make social media work for us? Here’s how one history nerd used the power of TikTok to create a community of readers.

Aimed at the under-35 romance reader, Afterglow will build on TikTok’s #spicytok content, releasing two trade paperback titles a month.

Twitter’s decline and the emergence of alternatives highlights the ephemeral nature of social media for platform building.

Allison Moore has started as an acquisition editor at 8th Note Press, launched recently by ByteDance (owner of TikTok).

Psst. It’s word of mouth. (Still.)

The TikTok Book Awards will launch this year, with a curated longlist based on BookTok data, publisher contributions, and a panel of judges.

How one author leveraged a sizable social media platform to breathe new life into a self-published book.

It’s still possible to write on social media to communicate our ideas, our topics, and our point of view to people who become our audience.

What’s new in #MSWL and TikTok trends.

Here’s how two self-published authors have been successful in their marketing and promotion efforts on TikTok.

It’s the 10-year anniversary of MSWL, and agents seek twisty thrills in fiction.