TikTok
TikTok signs deal for sale of US unit
The deal is set to close in January 2026. The new owners include Oracle, Silver Lake, and Abu Dhabi-based MGX.
How Self-Published Authors Sell through TikTok Shop
TikTok Shop can lead to meaningful book sales for authors, but success demands fast fulfillment, engaging content, and often affiliate partnerships.
Distressing details coming to light about authors’ experiences with 8th Note Press, owned by ByteDance
Now that 8th Note Press is closing, some authors are coming out and telling their stories of working with the publisher.
TikTok and TikTok Shop: How TikTok Drives Book Sales
TikTok—with its built-in Shop—has become an important driver of book sales, with smaller influencers often yielding better conversion.
8th Note Press closing?
No source would go on the record, but at least some agents and authors are in the process of securing rights reversions.
8th Note Press Doesn’t Make Good Use of the TikTok Platform
The press launched by ByteDance hasn’t yet had a national bestseller or viral hit within the BookTok community.
TikTok remains available for now, pending some kind of sale
As soon as President Trump took office, he issued an executive order giving TikTok a 75-day extension to sell or be banned in the U.S.
TikTok’s book imprint, 8th Note Press, partners with Zando
Genres include romance, romantasy, and YA titles, with a focus on Millennial and Gen Z readers.
A new community for Booktokers, authors, and publishers
Sam Missingham has launched MeetTheBooktokers.com, a platform that showcases the work of Booktokers.
New romance imprint at Zando
Zando has established a new imprint called Slowburn to publish books targeted at the BookTok audience.
New Harlequin imprint inspired by TikTok
Aimed at the under-35 romance reader, Afterglow will build on TikTok’s #spicytok content, releasing two trade paperback titles a month.
TikTok launches UK Book Awards
The TikTok Book Awards will launch this year, with a curated longlist based on BookTok data, publisher contributions, and a panel of judges.
Trend Watch: TikTok Offers Book Contracts
Updates on TikTok’s book publishing contracts, discussions over ChatGPT and advance review copies, plus #MSWL Rumblings started last month that
Trend Watch: MSWL and BookTok
It’s the 10-year anniversary of MSWL, and agents seek twisty thrills in fiction.
Barnes & Noble to host inaugural BookTok festival
On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.
TikTok’s official book club is now sponsored by Amazon
Right on the heels of the TikTok and Barnes & Noble marketing partnership, TikTok and Amazon have announced that Amazon will now sponsor the TikTok Book Club.
TikTok launches a virtual book club
A new pick will be announced every month, and there will be a #BookClub hub in the app.
UK’s HarperVoyager launches a TikTok creator house
Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.
BookTok: More Trusted Than Book Club Recommendations
Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.
Major Media Coverage Doesn’t Sell Books Like It Used To
Book discovery and book buying continue their shift to online channels, which tends to benefit older titles and means more power in the hands of Amazon
Latest Trends in Children’s Publishing
Growth in the children’s market continues, especially for series and licensed characters; BookTok emerges as an organic social media boost for backlist YA.