Marketing & Promotion

It’s interesting to see what’s being presented by publishers and agents to producers in settings like the Cannes Festival.

The Hot Sheet Index reviewed the top trends for Q1 for 2019. Online retail saw a 12.4 percent growth during Q1 of 2019.

In 2018, advertising spend matched the level of time that consumers spent on their desktop and mobile devices.

Sharing your in-progress book cover on social media to solicit meaningful direction is like throwing a bomb into the creative process.

Authors who want to sell their work must often do the marketing themselves, and some methods are easier than others. In this guest post, essayist, memoirist and short story writer Beth Alvarado discusses the ways and reasons why you should take an active role in marketing your own book.

A big-publishing communications chief says Instagram can work well if you’re able to frame and sustain your messages in a visual context.

Reading your writing in public can be daunting, but the audience is your ally. Keep them engaged with these planning tips from public speaking coach James Nave and workshop leader Allegra Huston, co-authors of How to Read for an Audience: The Stuff Nobody Teaches You.

We’ve heard anecdotal reports from authors who’ve been running Amazon ads for a long time now that the ads have become less effective.

Just like print editions, audiobooks have established outlets for marketing and promotion. Attorney and audiobook editor, director, and distributor Jessica Kaye tells writers and publishers how to make their audiobooks as highly visible and widely available as possible--without the use of advertising.

Open Road Media shared case studies as well as new research that shows ebook promotions have a halo effect on print sales.

Amazon has updated its advertising tools for authors, with mixed results. Kindlepreneur's Dave Chesson breaks down the pros and cons of the new advertising modes, improved dashboard, and better ad targeting in Amazon Ads.

In 2016, Amazon opened up Amazon Marketing Services (AMS) to all self-published authors distributing books via Amazon KDP.

BookBub is going beyond marketing and promotion with its latest service, which actually sells audiobooks through a new site and mobile app.

Reedsy is best known as a marketplace for author services—primarily used by editors and designers—on March 4 it will launch Reedsy Discovery.

Here is a step-by-step guide to building an email list of thousands within one year—primarily through giveaways and Facebook ads.

One of the hardest things to do—for any individual, organization, or business—is to define a vision and strategy. It involves diving deep into one's strengths and weaknesses, and understanding the market opportunities and threats. Talking strategy usually means dealing with uncomfortable realities, as well as risking disagreement with others.

A year after Amazon’s Goodreads platform started charging for book giveaways i, the company reports that giveaway use is up—and effective.

Building a supportive network takes time and courage. It’s worth starting to cultivate community early on, even if your instinct or preference is to work alone.

For literary authors, the bookstore market can be a meaningful part of long-term marketing plans and word-of-mouth sales, enter DartFrog.

Many authors use Facebook and Amazon to advertise their books. If you’ve tried these platforms without success or hesitate to spend the money, consider experimenting with BookBub ads.

The social media network shines when it comes to relationship-building and engagement, and it’s preferred by authors reaching out to

Novelist Anna Todd is the original Wattpad Star, first to have Wattpad writings take off as bestsellers when published by a Big Five house.

Meaningful swag offers the reader something connected to the book and something that’s memorable—but you need something that doesn't break the budget.

Scribd has deals in place with major publishers and offers a deep backlist catalogue of Big Five publishing titles.

I regularly read and report on marketing trends that affect traditionally published and self-published writers. Today I'm sharing the most useful articles I've found and shared thus far in 2018.