Marketing & Promotion

A debut novelist surveyed readers on Facebook. The result? In publishing, as in life, first impressions matter—and we do judge books by their covers.

Skip the book signing; there's greater reward in identifying and connecting with the audience that already shares a passion for your topic.

To read your work aloud well, you must train like a pro. From public speaking coach Gigi Rosenberg, here’s a guide to what you need to do to show up with confidence.

You don’t need an influencer’s clout to make your book and brand successful, but it can help expose your work to a larger audience. Before you reach out, here are some important do's & don'ts to keep in mind.

An award-winning indie author and professional marketer shares insights for effective paid marketing strategies customized to your goals.

Most people don’t read websites; they scan. The same is true for your book description. In this guest post, Penny Sansevieri offers tips to make your promotional copy appealing enough for readers to linger.

With low barrier to entry, livestreaming can be a great way to give your audience a chance to fall in love with you and your message. Here are some essential tips from the team at Best Seller Builders.

Knowing your audience is key to book marketing and sales success.

Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of it? Dave Chesson suggests "reader magnets"—incentives that turn strangers into subscribers.

At this year’s Digital Book World, Ingram’s Peter McCarthy presented “Marketing Insights: Surfacing New Opportunities for Growth.”

Successful efforts have blended new tech with tried-and-true marketing standards.

While they can take considerable time to organize and administer, Facebook groups focus community and collective marketing power.

Books as source material are all the rage right now in the children’s entertainment market, and at the annual SCBWI conference in Los Angeles.

In this guest post, author and nonfiction writing coach Boni Wagner-Stafford explains why defining your objectives up front leads to a more focused and effective book marketing strategy.

It's been proven by research: reviews help drive book sales. And reviews on Amazon can help your book turn up more often in customer searches. So you want reviews—great reviews—but they need to be authentic. Here's how to get them.

Libraries represent a valuable opportunity for a book discoverability and sales, but librarians may not know your book exists without marketing outreach.

It’s interesting to see what’s being presented by publishers and agents to producers in settings like the Cannes Festival.

The Hot Sheet Index reviewed the top trends for Q1 for 2019. Online retail saw a 12.4 percent growth during Q1 of 2019.

In 2018, advertising spend matched the level of time that consumers spent on their desktop and mobile devices.

Sharing your in-progress book cover on social media to solicit meaningful direction is like throwing a bomb into the creative process.

Authors who want to sell their work must often do the marketing themselves, and some methods are easier than others. In this guest post, essayist, memoirist and short story writer Beth Alvarado discusses the ways and reasons why you should take an active role in marketing your own book.

A big-publishing communications chief says Instagram can work well if you’re able to frame and sustain your messages in a visual context.

Reading your writing in public can be daunting, but the audience is your ally. Keep them engaged with these planning tips from public speaking coach James Nave and workshop leader Allegra Huston, co-authors of How to Read for an Audience: The Stuff Nobody Teaches You.

We’ve heard anecdotal reports from authors who’ve been running Amazon ads for a long time now that the ads have become less effective.

Just like print editions, audiobooks have established outlets for marketing and promotion. Attorney and audiobook editor, director, and distributor Jessica Kaye tells writers and publishers how to make their audiobooks as highly visible and widely available as possible--without the use of advertising.