British digital publisher Bookouture launches a nonfiction imprint

Bookouture (owned by Hachette) has just announced Thread, its first nonfiction imprint, which will focus on publishing “leading experts and voices” across numerous categories. Publisher Claire Bord says in the press release that it makes sense for Bookouture to expand its operations to nonfiction due to “the rapidly growing appetite for a broad range of nonfiction in digital formats.” For more background on the publisher, see this Publishers Weekly profile from 2016.