Book sales update: 2024 traditional publishing up by 6.5 percent

The Association of American Publishers has released their ​2024 year-end figures​. Overall sales grew 6.5 percent, driven by adult fiction and digital audio (the latter helped by Spotify). Digital audio now beats ebooks in terms of dollars earned for AAP-reporting publishers. Sourcebooks and Entangled, which are driving considerable fiction sales, do not report sales to the AAP, ​noted this week​ by Publishers Lunch (sub required), which means growth is better than reported. The average returns rate for 2024 was 15.7 percent, down two percent from 2023.