My Advice on Hiring and Working With a Publicist

book publicity

Photo by David Roessli / Flickr

In case you missed it, I was a guest over at Tweetspeak Poetry last week, where I wrote about how to find and hire a publicist.

Here’s a little of what I had to say:

A publicist is often seen primarily as a key to mainstream media coverage, but they also have tremendous value outside of that. They can cover marketing and promotion activities that you could do yourself, but they can often do it better, more efficiently or more knowledgeably. Their professional finesse may lead to a better impression and more sales in the long term, and leave you time to focus on other high-value activities. They can also help you avoid marketing tactics or campaigns that they know are problematic, or point you toward new, useful tools they’ve discovered. This is one of the key values pointed out by bestselling author Jamie Freveletti when I interviewed her for this piece on book marketing; her publicist provides her with savvy guidance—and a person to bounce ideas off of—in a confusing and ever-evolving digital marketing age.

To read the entire piece, as well as a great discussion in the comments—where I add more tips—visit Simple Tips on Finding and Working With a Book Publicist.

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Jane Friedman (@JaneFriedman) has more than 15 years of experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. She speaks around the world at events such as BookExpo America, Frankfurt Book Fair, and Digital Book World, and has keynoted writing conferences such as The Muse & The Marketplace. She currently teaches digital media and publishing at the University of Virginia. Find out more.
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