Hot Sheet Index: September 6, 2017

  • Percent of time spent with digital media that is spent in smartphone apps: about half
  • Percent of time smartphone users spend in their top 10 apps: 96
  • Percent of time smartphone users spend in their top app: about 50

  • Number-one smartphone app in terms of monthly users: Facebook
  • The overall most top-ranked app not owned by Facebook or Google: Snapchat
  • The top smartphone app for news: Apple News
  • The top smartphone app for retail: Amazon

Source: Axios Media Trends