- Decline in New York Times print advertising revenue last quarter: 19%
- Decline in New York Times print advertising during the previous quarter: 14%
- Decline in New York Times overall advertising revenue last quarter: 8%
- Increase in New York Times digital advertising last quarter: 21%
- Share of all New York Times advertising revenue that is digital: 36%
- Percentage of Facebook’s daily active users who are outside of the US and Canada: 85
- Largest audiences on Facebook after the US: India, Brazil, Indonesia
- Percentage of Facebook videos watched without sound: 85
- Percentage of Facebook Business Pages that livestream video in English: <30
- Number of hours during which Facebook posts make 75% of their lifetime impressions: 2.5
Sources: The New York Times’ Earning Report Is More Proof That the Print Ad Picture Is Worsening for Newspapers; A Long List of Facebook Statistics—and What They Mean for Your Business
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
