Hot Sheet Index: January 24, 2018

  • American adults who now own a voice-activated smart speaker: 1 in 6
  • Increase in Americans who own such speakers in 2018 versus 2017: 128%
  • Percentage of American adults who own an Amazon Alexa device: 11
  • Percentage of American adults who own a Google Home: 4
  • Number-one user activity of smart speakers from 5 a.m. to 9 a.m.: traffic reports
  • Number-three user activity of smart speakers from 7 p.m. to 9 p.m.: listen to children’s stories
  • Number-two user activity of smart speakers from 9 p.m. to midnight: listen to audiobooks

Source: The Smart Audio Report from NPR and Edison Research, Fall-Winter 2017