Marketing & Promotion

On Twitter, author Despina Karras announced #PitchDis, a Twitter pitch event for disabled writers, coming in June 2021

Launching this month, LiveWriters will provide news and resources about podcasting for the book community, a forum for industry discussion.

On Dec. 21, 2020, NetGalley suffered a data breach that exposed user accounts, including passwords and personal information.

While the average person may not detect any changes at Goodreads, the company is retiring its API access and disabling existing API keys.

BookFunnel, the service used by many authors to distribute digital review copies and giveaways (as well as sell ebooks direct), can now deliver digital audio.

Book promotion newsletters are a dynamic component of the overall book industry, but their focus—and results—can vary dramatically.

In a world where book browsing is happening online, publishers are beginning to realize the importance of a clear brand identity.

Most career indie authors today run paid advertising to keep their books visible, with steady sales or reads

The bestselling author discusses best practices for ads, how to keep your spending in check, the top three mistakes authors make, and more.

Strategically expanding your marketing efforts over an extended gift-buying season can help you boost your share of holiday sales.

It's now possible to fill every lunch hour and evening with book clubs and book festivals and live readings and more. Thus, even if you offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free. Before you decide to run an online event, consider the following.

At this point, just about everyone has heard about “Zoombombing,” where Zoom events are infiltrated and intentionally disrupted by trolls.

It’s hard work and there’s no magic formula to boost sales, but you’ll also find a passionate audience and a strong sense of accomplishment.

Whether using a third-party service to conduct a giveaway or managing it on your own, it’s important to protect the rights of your entrants.

As Google ad revenue declines in 2020, partly due to the collapse of the travel industry, Amazon is seeing significant growth.

The Hot Sheet Index reviewed Amazon's digital marketing share for each year since 2016 and up to it's projected share for 2021.

Editorial reviews are one of the most underrated tools in a self-publishing author’s arsenal. Learn what they are and how to manage them.

Online or in person, the basics of public speaking are still what matters most: be captivating, interactive, and take your audience on a journey.

Promoting a book isn’t a one-off event. It’s a series of actions: long-lead strategies, mid-range tasks, and sudden opportunities.

One author’s experience with the pros and cons of promoting a new book to his community in the era of limited social gatherings.

Your friends and fans want to celebrate with you. When public gatherings aren’t an option, you can take the party online at virtually no cost.

And even if you do offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free.

With many book-marketing plans now upended, the entirety of the publishing community has turned its eye toward online events.

Right now, more people are spending money on streaming services and gaming—and even ebooks have seen an uplift.

Even though agents and editors may be attempting to conduct business as usual, the coronavirus undoubtedly affects acquisitions.