Marketing & Promotion

Edgar Allan Poe was a 19th century troll, virulently critical of other writers—but also engaged in literary citizenship for work he admired.

One self-publishing author who opted-out offers a dozen other avenues on and off the Internet to help spread the word and drive book sales.

Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process

Regardless of how the pandemic unfolds, online events will continue, with a focus on meaningful, quality experiences; accessibility; and a

The ease of being able to deliver the event from the convenience and comfort of home remains a primary advantage.

Testing your ad creative and pushing past your first few ideas is key to a successful and cost-effective Facebook ad campaign

Learning these basic skills will help you relax, enjoy the conversation, and hopefully turn a podcast’s audience into yours as well.

TikTok has evolved into an entertainment and educational hub, with a remarkably engaged community of book buyers.

Your community might be all too willing to help promote your book. The hard part is overcoming the fear of asking.

The marketing service that helps authors with review-copy distribution, group promotions, newsletter swaps, and more is moving out of its free and open beta period.

When the pandemic thwarted a debut author’s launch plans, she had no choice but to jump into the deep end of social media.

Guest blogging allows you to leverage someone else’s existing audience as a way to reach new readers and grow your own audience.

Whether you use giveaways, blog tours or paid ads, generating reader reviews will drive sales and create opportunities for further marketing.

There are hundreds of ways to market. The secret isn’t to do them all—it’s to find the few that work for your product and focus on just those.

Joy Fowlkes has joined The Gernert Company’s Los Angeles office as a podcast agent, representing authors and their work in the podcast space

Launching this month, LiveWriters will provide news and resources about podcasting for the book community, a forum for industry discussion.

On Dec. 21, 2020, NetGalley suffered a data breach that exposed user accounts, including passwords and personal information.

Bo Sacks, a magazine industry expert, says the first half of 2021 will look like the end of 2020—eventually we’ll see The Roaring Twenties.

On Twitter, author Despina Karras announced #PitchDis, a Twitter pitch event for disabled writers, coming in June 2021

While the average person may not detect any changes at Goodreads, the company is retiring its API access and disabling existing API keys.

BookFunnel, the service used by many authors to distribute digital review copies and giveaways (as well as sell ebooks direct), can now deliver digital audio.

Book promotion newsletters are a dynamic component of the overall book industry, but their focus—and results—can vary dramatically.

In a world where book browsing is happening online, publishers are beginning to realize the importance of a clear brand identity.

Most career indie authors today run paid advertising to keep their books visible, with steady sales or reads

The bestselling author discusses best practices for ads, how to keep your spending in check, the top three mistakes authors make, and more.