Book sales update: June 19, 2024

Circana BookScan reports strong May 2024 print book sales that put 2024 sales on par with 2023 thus far. Analyst Brenna Connor notes, “If the strong performance continues, we’ll see sales flat over last year and a possible gain over the summer months.” A strong Mother’s Day season and retail promotional events helped drive sales; adult fiction continues to perform well and contributed to 70 percent of the gains in May compared to last year.