Image: a jumble of loose gears

Why Plots Fail

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An elaborately structured plot, without clearly-defined character goals and motivations, is like mapping a trip and calling it a vacation.
To Nail Your Book Proposal: Think in Synergies, Not Sections

To Nail Your Book Proposal: Think in Synergies, Not Sections

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A successful nonfiction book proposal addresses market demand and cements the writer’s authority throughout the entire document.
PRH antitrust trial and author advances

Why the DOJ v PRH Antitrust Trial Doesn’t Change the Game for Authors, Regardless of Outcome

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The big dogs will remain the big dogs. Mega advances will still be paid, and it will remain challenging to make a living if you’re the average author (as it has been throughout history if you depend on book sales alone).
Image: a cut diamond rests atop a mound of black rock.

Transforming Coal Into Diamonds: Telling Painful True Stories Through Fiction

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Shifting from memoir to fiction allows painful memories to be expressed, while sharing the hard-won wisdom we’ve gained through experience.
Image: a woman hides behind a curtain, only her hands and shoulder visible.

The Art and Purpose of Subtext

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Subtext, the real conversation hidden by surface talk, can deepen the story with unpredictable outcomes and emotion.
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Links of Interest: Sept. 14, 2022

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Traditional Publishing The ongoing conglomeration of publishing will not lead to the destruction of literature. So argues a professor of
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A new gift imprint: Kaddo

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UK-based Quarto Publishing is launching a new gift book imprint in 2023 called Kaddo.
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Loyola Press launches new imprint for children, parents, and educators

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4U2B Books & Media is a new imprint that will publish children’s books as well as select titles for adults.
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Corporate owner of children’s book publishers establishes kids’ programming arm

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Trustbridge, which owns Candlewick Press and others, is starting to develop kids’ and family programming based on its library of titles.
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New manga imprint in the UK

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UK-based Titan Comics is establishing a new manga imprint, Titan Manga.
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Literati Book Fairs expands

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Austin-based startup Literati offers subscription book boxes and online book clubs primarily in the children’s market.
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Lemonada Book Club launches in partnership with Penguin Random House

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Podcast network Lemonada Media and Penguin Random House have partnered to launch the Lemonada Book Club podcast.
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New crime imprint: Datura

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UK publisher Angry Robot Books is launching Datura Books, a crime fiction imprint.
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About That “One Dozen Copies” Statistic: NPD BookScan Helpfully Clarifies

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NPD analyst Kristen McLean provided context for the allegation that half of the trade titles published each year sell fewer than a dozen copies.
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Marketing Math: Penguin Random House’s 2 Percent Gambit

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Big publishers can leverage smaller marketing spend to greater effect than smaller publishers.
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IBPA Updates Its Hybrid Publishing Criteria

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While the IBPA doesn’t currently vet member publishers, authors are encouraged to reach out with questions.
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Book sales update: Sept. 14, 2022

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Through August 2022, print book sales are down by 5 percent versus 2021, which is considered very good performance.
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Penguin Random House sees profits decline in first half of 2022

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Overall, PRH sales increased by more than 6% but profits were down by 1.8% due to cost challenges related to supply chain and inflation.
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Colleen Hoover outsells the Bible in 2022

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According to NPD BookScan, which tracks print retail sales in the US, Colleen Hoover has sold 7.3 million print books this year.
Image: aerial view of woman in sportswear lying on a gymnasium floor. From this angle, she appears to be hanging from a semi-circular line painted on the floor.

3 Ways That Writerly Grit Leads to Publishing Success

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It takes grit to seek and implement qualified feedback, and to keep finding ways to improve a manuscript even after you’ve given it your all.
Photo of Kern Carter, with a quotation: Studying the industry gave me an understanding of what it would take to make my manuscript a commercial success. And I know some authors might be cringing at the word “commercial,” but I didn’t sacrifice an ounce of creativity when writing Boys and Girls Screaming. In fact, it’s probably my most creative novel and the story where I had to use my imagination the most.

Business and Creativity Go Hand in Hand: Q&A with Kern Carter

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The Toronto-based novelist discusses his journey from self- to traditional publishing, marketing, the art and business of writing, and more.
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How to Get Published in Modern Love, McSweeney’s or Anywhere Else You Want

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If you’d like to see your work in national publications—and get paid—tailor your essay to smoothly fit their voice and mission.
Image: a lone woman walks up an enormous set of stairs which extend off all sides of the frame.

Persistence Pays the Weary Writer

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A half-hour’s writing might yield only 500, 300, even a mere 100 words. But a half-hour’s writing over 7 or 8 months: a book’s worth of words.
Image: a man and two women sit with cocktails in hand around a restaurant table.

Want to Build Tension? Encourage the Reader to Ask Questions

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Anticipation—“Will it happen or won’t it?”—keeps readers on edge, and we can make use of their need to know by building scenes that cater to it.
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Closing Image: August 31, 2022

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Even though Barnes & Noble is having a tough time with new titles in hardcover, the format was selling well overall in 2021 for the children’s market.