A Framework for Thinking About Author Platform

Yesterday, I had the pleasure of participating in an online Google Hangout with the Bay Area Bloggers, hosted by Anne Hill and Suzanna Stinnet.

The conversation focused primarily on author platform. We discussed its evolution, its purpose in your career, and how you can decide what efforts are worth your time—plus the value of collaborating with other authors.

If you don’t see the video embedded above, click here to watch the 30-minute conversation at YouTube.

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Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. From 2001–2010 she worked at Writer's Digest, where she ultimately became publisher; more recently, she was an editor at the Virginia Quarterly Review, where she led digital strategy. Jane currently teaches writing and publishing at the University of Virginia and is a columnist for Publishers Weekly. The Great Courses just released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (2017). Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.
Posted in Marketing & Promotion.


  1. Pingback: A Framework for Thinking About Author Platform | Jane Friedman | book publishing | Scoop.it

  2. Jane, I’m still cooking on how we can build better and better bridges between authors, publishing vehicles, and the older, in-place publishing world. I’m glad we had a chance to put our heads together briefly, and look forward to sharing more possibilities in the future. Thanks so much for spending time with us!

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  4. Thanks for hosting this wonderful Google Hangout with Jane Friedman. I actually liked the idea of authors grouping together and started a FB group called, “Gutsy Indie Publishers” where we’re over 170 indie authors, PR people, editors, etc., helping one another. Please join if you’d like as we all share what works and our problems etc. Plus Jason Matthews has a wonderful Monday show for indie authors on Google Hangouts. Thanks, Sonia

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