Note from Jane: This provocative guest post is by L.L. Barkat (@llbarkat). If this topic interests you, I also recommend reading my older posts, Please Don’t Blog Your Book: 4 Reasons Why and Get Started Guide: Blogging for Writers, especially if you think blogging is the right choice for you. While my views don’t mirror Barkat’s (see the comments for my take), her perspective is refreshing and helps to dispel a few platform-building myths that are pervasive in the writing community. Blogging is neither a requirement nor the best marketing and promotion tool for a huge swath of writers, regardless of their experience or level of accomplishment.
I look forward to a lively debate—offer your view in the comments. You should also read this counterpoint from Dan Blank, 2 Strategic and Compelling Reasons to Keep Blogging—and When You Should Stop.
“Blogging is a waste of time.”
The panel burst into protestations. Jana Riess, Lauren Winner, Cindy Crosby, and Andy Crouch were at the Calvin Festival, discussing social media in 2006, before it was a foregone conclusion that if you were an author you should have a blog.
Andy Crouch was being a bit bald-faced in making his proclamation. After all, he wasn’t a blogger. He didn’t have much of a social media presence. Remember, these were the days before Twitter, super-charged Facebook, and LinkedIn. And forget about an author claiming to be the Mayor of the Library of Congress in a game of Foursquare. What’s more, nobody was going to pin Crouch’s statement on Pinterest or pheed it to Pheed.
Was Crouch right?
I decided to find out. Especially because I’d recently met the Director of Marketing and Promotion from Simon & Schuster, who’d told me flatly, “We ask all our authors to start blogs.”
So in 2006, I started blogging. Over six years, I wrote more than 1,300 blog posts, garnered over 250,000 page views, helped establish a large blogging network for which I later became the Managing Editor, test-marketed five books and wrote and sold them. I watched blogging colleagues get book contracts. I hired some of these bloggers as editors for the network where I managed. I was a true believer in the blog world.
But on Saturday, November 10, 2012, I suddenly did the unthinkable. I myself stopped blogging.
I had finally decided that Andy Crouch was right. Six years later.
Last spring, an author approached me via Twitter to get my advice about blogging. How could she make it work for her? Was it worth it? Should she move to WordPress, get a new design? What did I think?
I told her to forget about blogging. And one week later, after a Skype conversation about writing and platform-building, I hired her as an Editor for Every Day Poems, a publication of the site where I currently serve as Managing Editor. “How many people are visiting your blog per month? One hundred?” I had joked gently. “Work with us and serve a much larger audience. This will be more worth your time.”
Does this mean I would recommend that everyone stop blogging? No. I encourage new bloggers, just the way I always have. It’s an excellent way to find expression, discipline, and experience. But if writers already have experience, and they are authors trying to promote themselves and their work, I tell them to steer clear. If they’ve already found themselves sucked into the blogging vortex, I suggest they might want to give it up and begin writing for larger platforms that don’t require reciprocity (an exhausting aspect to blogging and a big drain on the writer’s energy and time).
Someone will disagree with me and point to a case like best-selling author Ann Voskamp, and I will point them back to the facts. Yes, Voskamp made it big largely because of the power of her blogging platform, but she had the power of being first. Before blogging was a “thing,” Voskamp was already blogging quietly and steadily in 2003. Before blog networks came of age, she was writing for one of the few women’s sites that also had the power of being first. Time cannot be turned back. Few authors can make of themselves what Voskamp did—not for lack of talent but for lack of timing and sheer cyber-longevity.
If an author shouldn’t be blogging, what should an author be doing? This is up for discussion. It is a current trend to use Facebook as a writing venue. One of my top colleagues just got invited to write for 99U, as a result of her Facebook-writing activity. This same colleague connected with Lifehacker via Twitter and got a regular writing gig as a result. And she is not a writer with an otherwise large platform. As it turns out, intelligence can be expressed in strings of 140 characters, and big outlets will pay attention.
For myself, the same has been true. New writing assignments, some even international, have come primarily through Twitter. Likewise, I myself publish poets I meet on Twitter and Tumblr, while I am far less likely to do the same for bloggers. It’s not a bias. It’s a matter of simplicity. I can see at a glance how a writer expresses. Remember the old elevator pitch? It’s alive and well on Twitter and I depend on it. Apparently others do too.
Is blogging a waste of time? Crouch was ahead of his time in saying so. For the experienced writer, my answer is yes … in 2013.