Top 10 Blog Traffic Killers


By

Platform by Michael Hyatt

The following advice is from Michael Hyatt’s newest release, Platform: Get Noticed in a Noisy World. The book is one of the most comprehensive guides on building an effective platform I’ve seen. Both beginning writers and established authors will find excellent and insightful instruction.


Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these errors, your traffic will never gain momentum. Worse, it may begin to plateau or begin to decrease.

How do I know? After writing more than 1,200 posts and receiving almost 100,000 comments, I have made most of the mistakes you can make—numerous times. As a result, certain patterns emerged.

1. You don’t post often enough.

Frequency is what separates the men from the boys … or the women from the girls. You cannot build solid traffic without frequent posts. I have seen time and time again that there is a direct correlation between frequency and traffic.

2. You post too often.

Yes, this is possible too. People don’t need to hear from anyone more than once a day—unless it is a group blog or a news site. You would do better to focus on writing one really great post a day rather than several mediocre ones. The trick is to find your frequency sweet spot. For me, it is four to five posts a week.

3. Your post is too long.

I shoot for less than 500 words. But I often post up to 600-700 words. Sometimes more. You can get away with this if your posts are scannable—that is, you make use of subheads, lists, and other devices that keep people moving through your content.

4. You don’t invite engagement.

Engagement refers to a combination of page views, reader comments, and social media mentions. The posts that generate the most engagement for me are those that are controversial, transparent (especially about failure), and/or open-ended. That is why I try to end every post with a question.

5. You don’t participate in the conversation.

When bloggers don’t comment on their own posts and respond to their readers, it is like hosting a party at your home, making a brief appearance, and then disappearing. In any other context, that behavior would be perceived as rude or odd. The same is true in blogging.

6. You don’t make your content accessible.

I often get asked if I think people are reading less. The simple answer is no. In fact, I think they are reading more than ever. But they are reading differently. Readers have shorter attention spans. They are scanning content, looking for items that interest them.

7. You don’t create catchy headlines.

According to Brian Clark, who runs the must-read site CopyBlogger, “on average, 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest.” This means your headlines are the most important thing you write. Fortunately, Brian has an entire series of posts called How to Write Magnetic Headlines.

8. Your first paragraph is weak.

This is critical. Assuming you have written a great headline, people will next read your first paragraph. You must use this paragraph to pull them into the rest of your blog post. Start with a story, a promise, or a startling fact. Many bloggers spend too much time trying to set up the post or provide context. Just get to the point.

9. Your post is off-brand.

If you are trying to build a platform, you need to find an editorial focus and stick to it. A tighter focus leads to higher traffic. This is why I have tried to narrow my own focus to four areas: leadership, productivity, social media, and publishing. If I want to write on something else (e.g., fitness), I do so through one of these four lenses.

10. Your post is about you.

Unless you are a megacelebrity, readers don’t care about you. Not really. They are about themselves. They want to know what’s in it for them. your personal stories can be a doorway to that, but in the end, the best posts are about your readers’ needs, fears, problems, or concerns. Always ask, “What’s the takeaway for my reader?”

There are other mistakes too; I doubt this list is exhaustive. But if you can avoid these, you will be well on your way to increasing your traffic and growing your home base.


If you liked this post, you’ll love Platform. Read more at Amazon and download a free sample.

  • http://www.turndog-millionaire.com/ Turndog Millionaire

    Great tips. Especially about looking at each thing you do through a lens. Eventually you will talk about an array of topics, but if you always look through a particular lens, you should be ok

    I think I do ok with most of these, but I fail at some for certain.

    And I’m excited to get to your book too. I’m going to have an Amazon spree on Saturday :)

    Matthew (Turndog Millionaire)

  • http://michaelhyatt.com Michael Hyatt

    Thanks, Matthew. I hope you enjoy the book!

  • http://www.inamirrordimly.com Ed_Cyzewski

    All good tips that I’ve seen modeled at your blog Michael. Under inviting engagement, I would add that negativity can really alienate readers and kill constructive dialogue. If I’m ever tempted to tackle a tough topic, I have tried to remember the word “redemptive.” I need to help all of my readers rather than leading one band of readers on a chase after another group of readers with pitch forks and torches.

  • http://www.jmlalonde.com Joe Lalonde

    Great tips Michael. All items I’ve been trying to implement into my blog. The toughest has been writing a killer first paragraph. Starting off always seems awkward. Any advice?

  • RoreyCathcart

    Love the comment Ed. In my personal life and in my mind I am a pitchfork and torches leader by nature. I have strong opinions that I frequently foist on my friends and family. It’s fine, they love me. Most importantly, they stand up to me and call BS on me too. It works for us. On my little Genealogy blog where I’m trying to generate business this personality flaw is a killer. My mantra to myself is ‘FRIENDLY and informative’. I like ‘redemptive’ too. I want to invite discussion, not echo chamber sycophantism.

  • RoreyCathcart

    Michael. I really appreciate this post. It is nice, succinct list to gauge all of my content against. I know where my strengths and weaknesses are on the list. In the blog reading I do for my industry I would say ‘off-brand’ is our biggest fault. Though not posting enough comes in a close second.

  • http://yoursinbooks.com/ Meredith Rutter

    Jane, thank you for this guest post! Michael, thank you for the succinct and loaded bits of info about an area I (Yours In Books) am struggling to get on top of. Does your book do all this great stuff and more? (No, I’m not a plant!) Sounds like a must-read.

  • http://michaelhyatt.com Michael Hyatt

    I think the best advice I can give is make it about the reader. Try to connect with his or her psychological state, a problem, or an intriguing fact.

  • http://michaelhyatt.com Michael Hyatt

    Yes, I think so. You might want to have a look at  the reviews on Amazon. They will give you a good sense of what others are saying.

  • http://www.theroamingboomers.com/ The Roaming Boomers

    Thanks for Sharing!

  • John Andrew Williams

    Just bought the book.  Thanks so much for posting!!  I know my blog on http://www.academiclifecoaching.com needs some love and support.  

  • Sally

    Helpful tips – nothing worse than someone who posts too much, I end up “unfollowing” or “unfriending” them.

  • C. S. Lakin

    Terrific, concise, pertinent, and so helpful. everything a blog post should be! thanks so much, Jane!

  • khaalidah

    These tips are terrific common sense rules of thumb.  Great reminder and help.

  • Carole Avila

    Good information. Thank you for an interesting and informative article!

  • Dac Crossley

    Right on!  I could re-write some of these for book signings, too. Emphasize number ten – everybody has a sign written across their foreheads – “It’s all about me.” Get your potential customers to talk about themselves. And listen.

  • Medwoman

    Great post! The suggestions of what to avoid are relevant and mistakes most bloggers make at one time or another. It’s wonderful when someone puts these tips out there for others to see before they have to make the mistakes. 

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  • http://jennifermeaton.com/ Jennifer M Eaton

    Great, Great, Great post. 

    Finding a balance of what you need to do, and have a live is very difficult.  I had huge number when I blogged every day, but it was killing me personal life.  Like you, I have cut myself down to five days a week.  I must admit, though… when I log in on a day that I don’t post, and see only 97 hits, my heart sinks.  I feel like I’ve failed.

    I need to get over that, though.  Everyone needs a life.

  • marta chausee

    Excellent post. It’s a “printer” that gets hung up on the wall near my laptop.

  • http://twitter.com/ShawnSpjut Shawn Spjut

    Great Advise. Especially in such a competitive world. But I agree with Ed about ‘redemptive’. I think its fine to make a strong stand, but I think you can do it without mud slinging. I’m researching and come across negative content that has no class, it’s mercy delete for them.

  • http://twitter.com/elissafield Elissa Field

    Thanks — this is a great list.  I’ve gotten better but have been violating number 1.  Whenever I post regularly, I watch numbers go up.  Luckily, I’ve gotten great reader response, so engaging with readers is fun.  I’ll be sharing your list on twitter.

  • Elizabeth Kolodziej

    I’m guilty of 1 and 10 :( lol. It’s good to see a post like this. I think it really brings out everyones weakness to realize. 

    Liz ^_^
    http://www.vampyrekisses.com

  • http://www.profiletree.com/ ProfileTree

    All good points – the frequency is key for us…we need to set a fixed time and start producing quality content as opposed to how it happens now…surprise by the word count – always ‘assumed’ more is better – but for sure..having a 500 word post daily will be more of an achievement than a 1500 article once a week. Thanks for the read.

  • http://www.turndog-millionaire.com/ Turndog Millionaire

    bought it last night, so will make sure I review it when done. I hear it’s good. I’m sure it will be

    Matthew (Turndog Millionaire)

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  • Larry

    Good stuff, Jane.  I’ve discovered these, too… the hard way.  Can’t keep my posts under 100 words, it seems.

  • http://www.oinkcopy.com/ Eoin Alexander – Copywriter NI

    Number 1 is my biggest downfall. Thanks for a great post.

  • http://theannoyinglife.com/ Kevin Martin

    Thanks for the blogging advice, Michael. I’ll be sure to consider your points when I’m writing future blog posts. 

  • Farhan

    How did you manage to get those social media icons in the footer? I haven’t seen anything like that anywhere else. 

  • http://www.wonderoftech.com Carolyn Nicander Mohr

    Great guest post. You’re absolutely right on all of these, Michael. If you bore your readers, well, they won’t be your readers for long!

    I’ve got another one for you to add to the list: CAPTCHA. Add this plugin if you want your traffic to drop. I had to add this plugin a few weeks ago for just a few days, but it scared people off for quite a while. It was interesting because I didn’t make my blog any more difficult to read, just to comment on. But CAPTCHA sent people running in another direction.

    The lesson I learned was that I should make it as easy as possible for people to comment and then they will be more inclined to read my blog.

    I will try to follow your suggestions too, Michael. Engaging readers with exciting headlines, first paragraphs and content is great to increase readership.

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  • http://www.thenerdynurse.com/ The Nerdy Nurse

    I disagree with you last point. Your readers do care about you. They identify with you and that’s why they enjoy what you write. 

  • http://twitter.com/JeffZelaya Jeffrey Zelaya

    I love it! Great post Michael. I am guilty of #10. I’m trying to be focused on my audience instead. It’s a fine balance. 

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  • Cathy

    I can relate to #2 in posting too often.  I had an entertainment style blog (Warcraft related) and built frustration trying to keep up on a daily pace with it.  I think I should  have posted 2-3 times per week and it would have taken the pressure off as once I wrote every day I felt had I had to maintain that pace.  Feeling the pressure that I should get something up certainly took away from the enjoyment of writing.  Live and learn:)

  • Marianne Perry

    Excellent pragmatic blog! I’m new to this and this has helped me. Thank you and keep blogging. Marianne

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  • Jodie Renner

    Excellent list, Michael. I’m guilty of several of those no-nos! I need to print this list up and tape it next to my computer!

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  • http://zenandgenki.com/ Anne @ Zen and Genki

    Enjoyed this post – excellent tips, all! Thank you!
     

  • Rovarx

     WWW.ESCORTE69.NET

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  • http://blogsnewsreviews.com/ Astro Gremlin

    I’m a bit upset to learn that readers don’t care about me, and this explains a lot.  Seriously, all these considerations are right on, Michael.

  • http://paul-kohler.net/ Live2Dive

    Those are really great tips.  I wish I had them years ago.  I’m off to evaluate my own style now!

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  • http://twitter.com/ron_sparks Ron Sparks

    This was great, I should hang this on refrigerator , if people still do that :)

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  • Sanjaya Jayasooriya

    thanks friend. its is essential to keep the readers at the same time we trying to build our audience… You have think it in a different way

  • Daniel Adam

    Very useful tips specially for the new bloggers. Thanks for sharing yoru knowledge with others.

  • http://www.thepointsguide.com/ ThePointsGuide

    Frequency of posting is the hardest one! When life gets too busy the last thing I want to think about is writing! But I know I should..

  • mohanj

    Really some unique points you covered.I will consider this in my coming posts.Thanks for the informative post

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  • Kathrine Crowl

    I like your blog very much. Because it is very useful and
    helpful for me.
    John Matthis

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