social media

How to Avoid the “Extra” Work of Social Media

Over the weekend, I had the pleasure of speaking at a one-day publishing event hosted by Blurb in Brooklyn, NY. My topic was the art & business of building a platform, which included about 5-10 minutes of commentary on social media (out of a full hour). As often happens, most audience questions were about social media, […]

Writer Unboxed

How to Measure Whether Your Social Media Activity Is Worthwhile

Today I’m a contributor over at Writer Unboxed, discussing how social media can be used more effectively. My suggestions rely, in part, on categorizing your activity within distinct stages (though they certainly overlap with one another). Here’s a bit of what I have to say: Regardless of your stage of activity—but especially during marketing campaigns—you should measure traffic […]

uPublishU

Social Media 201: uPublishU Panel Preview

Tomorrow, I’m moderating a panel at BEA’s uPublishU on Social Media 201, featuring: Porter Anderson L.L. Barkat of Tweetspeak Poetry Jeanne Bowerman of scriptmag.com This post offers a sneak preview of what we’ll have to say. Jane’s Funnel Very often, when people talk about strategies on Facebook or Twitter, they’re discussed as if they exist in a […]

Author website strategy

Is Your Author Website Doing Its Job? 6 Things to Check

Today’s guest post is by Laura Pepper Wu, the co-founder of 30 Day Books, a book studio that provides marketing tools and resources for authors wanting to find more readers. Recently, I did some informal research about how authors view and use their websites, and the results were a little disheartening. Many authors have a website […]

Jane's Twitter bio

Build a Better Author Bio for Twitter

Before you decide to follow someone on Twitter, what’s the first thing you look at? Probably the bio. Let’s assume you’re on Twitter because it’s part of your author platform—whether you’re in relaxed mode or professional mode. Have you written a bio that’s likely to attract followers or turn them away? Let’s look at four […]

Virginia Quarterly Review

A Little Bit About My Work at VQR

Yesterday, over at Neal Abbott’s blog, I answered a few questions about my new job at the Virginia Quarterly Review, what VQR does (plus when and what to submit if you want to be published there), and my latest favorite things related to social media. The last question Neal asked: 3 things that most people […]

IndieBookSpot.com

Increase the Chances of Your Book Becoming a Breakout Hit

Last week, I did an interview with IndieBookSpot that covers a wide range of territory, including platform building, marketing and promotion, and social media. One of the questions asks, “How can an author increase the chance that their book will be a breakout hit?” I offer five points; here are the first three: Have an […]

Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]

How to Blog a Book by Nina Amir

How Long Does It Take to Get Blog Readers?

The following advice is excerpted from How to Blog a Book by Nina Amir, recently released from Writer’s Digest Books. Aside from describing in detail how to launch and maintain a blog to ultimately land a book deal, Amir’s book offers a range of valuable interviews with successful bloggers who succeeded in doing just that. […]

Facebook strategy

Facebook Strategy for Authors: In-Depth Discussion

If you’re like most authors I know, you’ve wondered about how to best use Facebook. Should you stick to your personal page, should you create a fan page, how do you promote a fan page, and what exactly does a marketing strategy look like on Facebook? I’ve written several posts addressing the basics, as well […]