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We’ve all heard how much the traditional book publishing industry has changed. Whether you’re a new author, or a veteran, in this ever-changing industry, how do you position your book and yourself for success?

We all have those favorite authors we know and love, so how do we become that for our readers? They have brand recognition: we know who they are, what to expect, and why we adore them. You can create this too, for yourself.

Author brand strategy is the key to unlocking a major shift in publishing and yet it’s only recently hit collective consciousness. Andrea is on a mission to change that. There are a lot of misconceptions and myths around what “branding” truly is. For instance, no you don’t need to become some fake version of yourself to have a brand. This class not only demystifies author branding, but gives you practical, boots on the ground advice on how to leverage your author brand at each step of the publishing journey.

We’ll break down how you can leverage your author brand, from pitching to editing, from cover design to marketing plans and beyond, and set a new precedent in understanding how much power you can truly have as an author.

Whether you’ve had a book launch that didn’t go as well as you’d have liked, or you’re getting ready to publish your first book, this webinar will shift your perspective for what’s possible and give you powerful tools to succeed.

By adopting an author-centric perspective and strategy, you’ll learn not only how to improve your chances for success, feel more confident, but also enjoy the experience of book publication more. And you’ll also learn how it’s in the publisher’s best interest too.

In this class, we’ll cover the bird’s eye view of the current state of publishing, what to expect from your publisher, and how to encourage them to increase their support of your efforts. You’ll learn how to articulate your value more effectively, protect your creative vision, and give your book and yourself the best chance at success, no matter where you are in the publishing cycle.

In this 90-minute class, you’ll:

• Get a brief overview of the current state of publishing and what to expect from your publisher’s marketing team.
• Learn what an author brand actually is & why it matters. (Hint: you don’t have to become something you’re not!)
• Learn how each stage of the publishing process presents new opportunities to leverage your author brand, from: working on your manuscript to book launch, and beyond.
• Expand your perception of the market.
• Rethink what’s possible for you and your book(s).
• Come away with many actionable ideas for what to do next.

After class, you’ll receive worksheets with guidance for each step of the publishing process.

Who should take this class

This class is for authors at a variety of stages, including:

• Authors who would like to have better results than their previous book launch(es) did
• Authors who’ve published before and want to recalibrate their approach for their next book
• Authors who just signed their first book deal (or their tenth) and want to prepare for their best book launch
• Writers preparing to query agents or who are about to go out on submission

This class is not suited for

• Writers who only want to focus on writing the book(s) and want someone else to handle all the marketing, branding, publicity for them, or who are not ready to even think about “all of that”
• Writers who aren’t sure what they’re writing yet

How do I attend the live class?

This class uses Zoom webinar technology (see system requirements). You will join through your Internet-connected computer or mobile device. When you register, you will receive information via email on how to join the class. If you don’t receive it within 1 hour of registering, please contact us.

• When: Wednesday, July 3, 2024
• Time: 1:00 p.m. – 2:30 p.m. Eastern / 11:00 a.m. Pacific
• Registration fee: $25

The webinar is broadcast via the internet with live audio delivered through your computer or mobile device speakers. The visual presentation is displayed directly from the presenter’s computer to your computer screen. The Q&A is managed through a chat-style submission system with questions read and answered by the presenter for the entire class to hear.

Closed captions are provided during the live class. We use Zoom’s automated closed caption service (powered by Otter), which is about 80%+ accurate. We also use Otter AI to generate an unedited transcript, provided with the recording.

Testimonials

All students receive the following

• Access to live class. After roughly 75 minutes, the instructor will take questions during class using in-class chat/text. The class will end after roughly 90 minutes.
• A recording of the class—audio and video. This is especially helpful if you have a conflict with the class time or something comes up and you can’t make the session. Each registration comes with access to the archived version of the program and the materials for 30 days. You do not have to attend the live event to access the recordings.
• Presentation slides. All participants receive a copy of the slide presentation in PDF form.
• Rough transcript. We use Otter to create an automated transcript of the entire webinar, which we’ll share with you in addition to the audio and video recording.
• Instructor handouts. You’ll receive handouts afterward (with the recording) to help you put the information in this class to immediate use.

Event Attendance & Anti-Harassment Policy

We strive to provide an environment where all present—whether attendee, presenter, or staff—can feel supported. In order to ensure a welcoming event, here is what we expect from all who participate.

• That the presenter and the presenter’s work be treated with respect by attendees and that all attendees treat each other with respect and a generosity of spirit.
• That attendees will refrain from harassment of any sort including (but not limited to) comments or questions of a racist, homophobic, sexist/sexual, or threatening nature. This includes actions that disrupt or interfere with anyone’s ability to participate. Offenders will be disconnected from the live event.