Webtoon’s filing to become a publicly traded company reveals some interesting stats about their platform. In 2023, total revenue increased nearly 19 percent over the prior year, reaching $1.28 billion. Most Webtoon revenue comes from paid content, where sales increased 21 percent last year. Other revenue streams include advertising and intellectual property adaptations, with the latter seeing the fastest revenue growth. More than 200 books have been published based on Webtoon content. Learn more.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
