author without social media presence

So You’re an Author Without a Social Media Presence: Now What?

Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
marketing roundup

Book Marketing Resources for Authors: The Best of 2016

Every year, I share hundreds (even thousands) of articles and reports on book marketing. Here, I look back on the best of what I found in 2016.
Reddit book marketing

How to Use Reddit to Market Your Books (Carefully)

Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.
Hot air balloons being filled and prepped for launch

Getting Ready to Launch a Book? Start with These 5 Questions

Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
A laptop computer featuring an image of a handshake on the screen

How to Leverage the Power of Someone Else’s Platform (Without Being Smarmy)

Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Hands forming a heart symbol over a keyboard

Not Sure How to Approach Social Media? CARE about Your Readers

Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Two cherries on a rock shelf

When Less Is More on Social Media

Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
A Former Book Publicist's Advice to Traditionally Published Authors

A Former Book Publicist’s Advice to Traditionally Published Authors

Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist's point of view.
Best Practices for Author Facebook Pages and Groups

Best Practices for Author Facebook Pages and Groups

Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
Elisa Lorello

5 On: Elisa Lorello

In this 5 On post, bestselling author Elisa Lorello discusses authenticity, using social media to connect with readers, rejection, and the differences between self- and traditional publishing.