platform building
Building a Platform to Land a Book Deal: Why It Often Fails
If you're preparing to pitch your nonfiction work to agents or publishers, you may have heard about the necessity of platform. What if you don't have one?
How to Get 10,000 Visits to Your Blog in One Day with No Platform
Getting traction for your online presence—especially a new blog—can feel like an impossible task when you're an unknown writer. But it can be done.
When Should You Write for Exposure? 5 Questions to Ask
When deciding whether to write for free—or for exposure—here are 5 questions writers should ask.
Getting Ready to Launch a Book? Start with These 5 Questions
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
How to Leverage the Power of Someone Else’s Platform (Without Being Smarmy)
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
How to Be Active on Social Media without Losing Your Mind
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
How a Website Redesign Solved an Author’s Identity Dilemma
Author Gigi Rosenberg describes how she redesigned and relaunched her author website primarily on her own, only hiring assistance at the end.
Storytelling Across Media: Q&A with Agent Laurie McLean
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Best Practices for Author Facebook Pages and Groups
Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
Engaging Audiences through Twitter in 15 Minutes a Day
Writer and blogger Kirsten Oliphant explains how to build your platform on Twitter in only 15 minutes a day.
That Overused Word “Community”—But Why We Still Have to Talk About It
What does it mean to "engage" with a community? And what's the benefit?