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Many successful writers feel that an email newsletter is their best way to reach readers. In a world where social media has gotten even more complicated, newsletters are a direct link to help you engage your ideal audience, focus on sharing your writing, encourage your readers to preorder and review your books, and have a public voice that feels authentic.

Substack has become a powerful newsletter platform attracting both writers and readers. It leverages the many ways that newsletters are powerful, but adds so many more features. It is not uncommon to hear success stories of writers who found incredible growth in their readership due to their Substack newsletter.

Dan Blank has helped many writers navigate Substack successfully, and in this session he will share:

• Why email newsletters are a powerful tool for writers
• The reason readers love email newsletters, even if you dislike them
• When to start your newsletter
• Why he recommends Substack for most writers—with an introduction to it
• How to define a clear purpose for your newsletter
• How to create a title and description for your newsletter
• How often to send a newsletter
• What to share in a newsletter, and the most common content types to consider

Who should take this class

• Those who have heard writers talking about Substack and want to know what the fuss is about
• Writers curious about the power of email newsletters through Substack
• Those who are considering launching a new email newsletter, or moving an existing email newsletter to Substack
• Beginning to experienced writers who want to identify effective ways to reach their ideal audience outside of social media
• Novelists, nonfiction authors, memoirists, essayists, and any other kind of writer
• Writers who are new to email newsletters and how to create and sustain them

This class isn’t suited for

• Those who already have a successful Substack newsletter
• Writers looking for advanced growth strategies
• Someone looking for shortcuts and secrets (that don’t exist) for rapid growth with minimal effort

What’s included in all of Jane’s classes

How do I attend the live class?

This class uses Zoom webinar technology (see system requirements). You will join through your Internet-connected computer or mobile device. When you register, you will receive information via email on how to join the class. If you don’t receive it within 1 hour of registering, please contact us.

• When: Wednesday, Oct. 4, 2023
• Time: 1:00–2:00 p.m. Eastern / 10:00 a.m. Pacific
• Fee: $25

The webinar is broadcasted via the internet with live audio delivered through your computer or mobile device speakers. The visual presentation is displayed directly from the presenter’s computer to your computer screen. The Q&A is managed through a chat-style submission system with questions read and answered by the presenter for the entire class to hear.

Closed captions are provided during the live class. We use Zoom’s automated closed caption service (powered by Otter), which is about 80%+ accurate. We also use Otter AI to generate an unedited transcript, provided with the recording.

All students receive the following

• Access to the live class. After roughly 45 minutes, the instructor will take questions during class using in-class chat/text. The class will end after roughly 60 minutes.
• A recording of the class—audio and video. This is especially helpful if you have a conflict with the class time or something comes up and you can’t make the session. Each registration comes with access to the archived version of the program and the materials for 30 days. You do not have to attend the live event to access the recordings.
• Presentation slides. All registrants receive a copy of the slide presentation in PDF form.
• Rough transcript. We use Otter to create an automated transcript of the entire webinar, which we’ll share with you in addition to the audio and video recording.

Event Attendance & Anti-Harassment Policy

We strive to provide an environment where all present—whether attendee, presenter, or staff—can feel supported. In order to ensure a welcoming event, here is what we expect from all who participate.

• That the presenter and the presenter’s work be treated with respect by attendees and that all attendees treat each other with respect and a generosity of spirit.
• That attendees will refrain from harassment of any sort including (but not limited to) comments or questions of a racist, homophobic, sexist/sexual, or threatening nature. This includes actions that disrupt or interfere with anyone’s ability to participate. Offenders will be disconnected from the live event.