Title: The School of Greatness
Author: Lewis Howes
Publisher: Rodale
Genre: Business
The School of Greatness shares lessons learned by Lewis Howes from interviewing the “greats” on his podcast of the same name. Chapter topics include “Create a Vision,” “Turn Adversity Into Advantage,” and “Cultivate a Champion’s Mindset.” During the week of Nov. 15, The School of Greatness ranked number three on the New York Times Advice, How-To & Miscellaneous bestseller list.
When we asked Mary Ann Naples, SVP and publisher of Rodale books, about critical factors leading to the book’s success, she said: “[Howes’s] dedicated fan base is the number-one reason the book hit the bestseller list. They have been waiting for this book, and excited to buy it when it came out. In addition, we had an extensive campaign across Rodale brands (including our own Rodale Wellness) and beyond, and Lewis developed a compelling pre-order campaign with lots of added value for people who bought the book early (including, as a top prize, his car!), which helped coordinate the response.”
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
