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How Kids and Teens Engage with Books

Driving the children’s/YA market are plot-centric books enriched with images (comics, manga), cross-platform content (Netflix, TikTok) and even old-school author visits.
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Open Road Media launches a discovery initiative for middle-grade and YA books

In response to Barnes & Noble’s decision to reduce stock of hardcovers, Open Road is launching a “fall hardcover discovery initiative”.
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Corporate owner of children’s book publishers establishes kids’ programming arm

Trustbridge, which owns Candlewick Press and others, is starting to develop kids’ and family programming based on its library of titles.
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Loyola Press launches new imprint for children, parents, and educators

4U2B Books & Media is a new imprint that will publish children’s books as well as select titles for adults.
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Literati Book Fairs expands

Austin-based startup Literati offers subscription book boxes and online book clubs primarily in the children’s market.
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New children’s imprint: Allida Books

HarperCollins Children’s and Clarion Books have launched Allida Books, named for a “Korean word that means to inform, announce, or make known.”
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Readyland: printed books that work with Alexa

Readyland books work with Amazon Alexa to allow kids to talk with characters, respond to questions, play games, choose songs, and more.
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Book distributor Baker & Taylor launches a publishing imprint

B&T’s Paw Prints Publishing will publish books for children ages three to eight.
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Literary agency launches new division for children’s literature

Greenburger Associates has established Greenburger Kids, which specializes in representation of authors and illustrators of children’s books.
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Here comes Seuss Studios

Random House Children’s Books is launching a line of original early reader books inspired by unpublished Dr. Seuss illustrations.
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Random House launches a children’s nonfiction imprint

Bright Matter Books, operating under Random House Children’s Books, will publish educational nonfiction.
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Amazon Trend Report: Teen and Young Adult

YA top sellers tend to remain so for a long time, and series do best (no surprise)
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Rocket Bird Books launches in the UK

Rocket Bird Books will focus on picture books “with no limits.” Beginning in 2023, it will release 10 picture books,
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Astra establishes a new children’s imprint

Astra announced the launch of its children’s division, Astra Books for Young Readers, which will house one new imprint—Astra Young Readers
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Merriam-Webster launches children’s imprint

Merriam-Webster Kids will launch in fall 2021 and be focused on word books for kids of all ages. The first book in the series, Merriam-Webster’s Word of the Day.
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New children’s imprint at Astra house

Astra Publishing House is launching a children’s book imprint in fall 2022 that will target ages newborn to 12, focusing on illustrated titles.
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UK’s Quarto launches Happy Yak

The new children’s imprint debuts this summer with board books, picture books, and more for children up to seven.
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New children’s imprint from Sourcebooks

Hometown World is an illustrated children’s book imprint that produces customized regional picture books.
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Sera Rivers joins Martin Literary & Media Management

Rivers is currently accepting queries for middle grade and YA fiction and graphic novels, as well as picture books.
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Macmillan launches an imprint for children’s nonfiction books

Neon Squid Books from Big Five publisher Macmillan is a new London-based imprint for children.
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Welbeck launches a global English language imprint

Welbeck Publishing Group and Mosquito Books of Barcelona are launching Orange Mosquito, which will publish 20 children’s and YA titles per year.
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Literati adds a YA subscription box

Literati was in the news recently for raising $40 million in funding to support its print book subscriptions for children.
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An Austin-based book subscription service raises $40 million

Established in 2017, Literati sends parents a curated box of five children’s books each month, for a monthly membership fee of $9.95.
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Two new children’s publishing efforts: Red Comet Press and IVP Kids

Red Comet Press is a brand-new children’s publisher that will release three picture books and one illustrated novel for older readers this fall.
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Milestone Media relaunching its comics program

Founded in 1993, Milestone is a Black-owned publisher known for creating a Black superhero comics universe.