For Publishers to Thrive Requires a Kuhnian Paradigm Shift

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams Amazon, Publishers, and Readers by Clay Shirky […]

The Evolving Role of the Literary Agent

In the most recent issue of Writer’s Digest magazine, you’ll find my feature article, “The Evolving Agent.” I discuss how literary agents’ business models and services are changing to fit the needs of their clients, who are increasingly self-publishing or choosing hybrid paths. The article covers: the value of agent-assisted self-publishing what happens when agents use […]

How University Presses Need to Improve Their Marketing [Smart Set]

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams Direct-to-Consumer Marketing for University Press Books by […]

How to Use NoiseTrade Books as a Strategic Marketing Tool

Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In […]

Self-Hosting Your Author Website: Why and How to Do It

When it comes to establishing your author website, one of the more confusing topics is self-hosting: what it means, why it’s advantageous, and when you should do it. What Is Self-Hosting? Sometimes it’s easiest to describe what self-hosting is not. If your website has “wordpress.com” or “blogspot.com” (or the name of another service you use) in […]

What Is a Developmental Editor and What Can You Expect?

Today’s guest post is excerpted from Perfect Bound: How to Navigate the Book Publishing Process Like a Pro by Katherine Pickett (@KPickett_Editor). What Is a Developmental Editor? Developmental editors (DEs) are concerned with the structure and con­tent of your book. If your manuscript lacks focus, your DE will help you find the right direction—the “right” […]