Is a book’s success all luck, even if ‘luck’ includes hitting the right subject matter at the right time, or is it marketing—and can an indie author in any way compete with a publisher?
BEA is a quality industry event, and it is a legitimate marketing and promotion opportunity. But for the majority of indie authors, it does not make sense to invest what are likely your limited resources in BEA.
The No. 1 disappointment of published authors is the lack of marketing support from their publisher. Here’s how to prepare for what will—and won’t—happen.
If you want to sell books and have people read them, you have to meet other people and tell them about it. Learn the best networking strategies for people who hate networking.
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.
When deciding whether to write for free—or for exposure—here are 5 questions writers should ask.
Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
What every author needs to know before they hire a publicist, and how to work with one successfully.
Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.
Giving away your work isn’t a problem if you’ve developed a strategy around it, and know how to turn new readers into fans.
The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]
Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as Kindle editions and POD hard copies (through CreateSpace). The selection can be viewed on my Author’s Page. I’m now wondering if I were to raise capital (say through a KickStarter campaign or otherwise) to promote […]