short term campaigns

How to Run Short-Term Social Media Campaigns

A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.

Two cherries on a rock shelf

When Less Is More on Social Media

Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.

Patrick Walsh

5 On: Patrick Walsh

Book publicist Patrick Walsh discusses effective social media promotion, what it takes to make the same old book-marketing advice work for you, questions to ask yourself when trying to decide whether your story should be a book or a screenplay, and more.

Elisa Lorello

5 On: Elisa Lorello

In this 5 On post, bestselling author Elisa Lorello discusses authenticity, using social media to connect with readers, rejection, and the differences between self- and traditional publishing.

Facebook grunge logo

5 Principles for Using Facebook

It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend […]