book promotion
The Essential First Step for New Authors: Book Reviews, Not Sales
New authors have no symbolic capital. They are not (yet) known for producing quality books that seduce readers. Is it possible for self-publishing authors to create symbolic capital? Absolutely yes, and many have. In today’s increasing online world of book shopping, it is book reviews that build symbolic capital.
Stop Focusing on Follower Count: 5 Better Approaches for Improving Social Media Use
When I ask most clients what their goals are in hiring me, I usually get some version of “to get more followers and sell more books.” I encourage them to think both bigger and more deeply about social media.
5 On: Eddie Wright
Eddie Wright discusses artistic collaboration, why he adapted his novella into a graphic novel, marketing straight fiction vs. marketing comics, and more.
Self-Publishing Beyond the Book: Serializing, Podcasting, and Merchandising
How an indie author turned a story concept into a full-fledged multimedia universe, including a live blog, illustrated journal, merchandise, and podcast.