Your Efforts Snowball Over Time

Last week, I spoke with Joanna Penn about trends in the publishing industry, e-books and self-publishing, and online marketing (and some other stuff!).

You can see highlights of our conversation over at her blog, listen to the podcast, or watch the video!

Here’s a brief overview of my Twitter comments, as summarized by Joanna:

On twitter. Jane has over 150,000 followers. Jane was an early adopter but didn’t understand it initially and so abandoned it. Once she had figured it out, she loved it and used it strategically. Her early start was part of the growth of her account. She was one of the first people in writing and publishing tweeting useful links and has stuck to this strategy. She tweets 3-6 times per day and doesn’t use it very conversationally. Twitter has had an amazing impact. Jane explains some of the opportunities that have come her way through the connections she’s made online. [I second this – Twitter, along with blogging, has changed my life.] Social media opportunities also snowball over time. It doesn’t happen immediately. Have patience. Be authentic. Enjoy the process.


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Jane Friedman (@JaneFriedman) has more than 15 years of experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. She speaks around the world at events such as BookExpo America, Frankfurt Book Fair, and Digital Book World, and has keynoted writing conferences such as The Muse & The Marketplace. She currently teaches digital media and publishing at the University of Virginia. Find out more.
Posted in Publishing Industry.


  1. Great discussion! I loved hearing about Press Books, Simon & Schuster’s new analytics tools and visibility. Lots of good info, thanks as always  Jane & Joanna!

  2. This gives me hope and encouragement to be patient.  With regards to Twitter, I’ve been on actively since about November.  I enjoy the community, and because of that, the numbers don’t mean as much.

  3. Jane, may I say that you have a great speaking voice. Thanks so much for posting this for your readers. I found one comment in  your summary that struck me … you twitter 3-6 lines per day. What is your advice about answering others, retweets and the hype that seems to find too many people spending so much time on twitter.

    Of course, I have always enjoyed your views on digital publishing. Great interview.

    • :) Thank you!

      In that 3-6 tweets estimate, I didn’t include @ responses. I might have a few of those every day since I do respond to questions and direct compliments. But I’m not chattering away all the time. I may be keeping an eye on it, but teaching prevents me from getting wrapped up in extensive Twitter chats!

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  5. Really great interview

    I especially like your views on print books, jane

    I agree with Joanna with regards to putting less emphasis on print books (too expensive, a risk for indie authors etc), but i think it would be a shame to avoid print books all together.

    I liken them to vinyl records, which are basically a chance to create something really really cool for true fans to buy. You can sign them, have a special cover, a special dust jacket, a personalised message, and maybe even an extra chapter or special insight. 

    These are things harder to do via ebooks, and if you create a limited supply then you could make as much money from selling 100 special print books, as selling 1,000 e-books. 

    Less risk, and helps further improve the relationship between writer and reader

    Matt (Turndog Millionaire)

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