In case you missed it, my monthly column at Writer Unboxed was posted yesterday: A Checklist for Marketing Your E-Book. Here’s a snippet:
Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems to be “I’ll use social media.” But that’s not a strategy, it’s a tool.
When I teach the basics of marketing communication to e-media majors, we start by discussing the marketing mix, also known as the 4 Ps. Some say this model is outdated, but it’s still a useful way to begin a discussion about marketing a product.
Click through to get a handy checklist for marketing your e-book (or any self-published book).
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.