Recently, I was a featured guest interviewee over at Curiosity Quills. They asked me some challenging questions about publishing and the future of authorship. Here’s a small snippet:
People are impatient and they want to see results very quickly. There’s a lot of emphasis on quantity—quantity of friends or followers or fans or viewers—rather than quality, and John Locke to some extent was able to look at both and make some very good choices. He was very focused on who he was trying to reach. He understood what they would respond to, and he spent his time and energy on the places he saw a quantifiable return.
On the other hand, he was doing things that were authentic. So I think even though online media and social media can present this opportunity for a lot of noise and meaningless messages, those who are able to approach this in a more personal way are the ones who win out. It can’t be done without a strategy behind it—but not everyone hits on the right strategy at first. They tend to burn out before they get it right.
Click here to read the full interview, where I also discuss which social networks you should participate on, how the role of traditional publishers are changing, and how indie publishers can stand a chance in the marketplace.
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