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6 Ways Micro-Publishing Strengthens Your Author Career

Micro-published books are short, tight, and swift. A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already. Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer.

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Writing on the Ether: When the Wise Women Get Here

Table of Contents They Three Queens of Orient Were Hope and Fear #1: Visibility Hope and Fear #2: Literary Fiction Hope and Fear #3: Rest They Three Queens of Orient Were If they’d been guys, they’d never have made it to the Nativity. Once the OnStar of David navigation system got behind a few clouds […]

author platform, reader engagement

The Art and Business of Reader Engagement and Author Platform

Strong reader relationships build unbelievable opportunities. Marketing and promotion ideas usually start by considering what reader relationships you have in place—or can build on. Here is a framework and strategy for building and engaging a readership.

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Writing on the Ether: Where Publishing Surveys Cannot Go

If we want to count all the self-publishing authors, then we need to survey and count every hapless no-income-from-writing would-be traditionally published author who gets nowhere and ends up at the bar next to me discussing the superb color that Milan puts into Campari.

Our surveys are counting the self-publishing losers.
Our surveys are counting only traditional publishers’ winners.

single career

Why I Choose to Both Self-Publish and Traditionally Publish

Since 2009, after the release of my second novel, I’ve been a so-called hybrid author, working with New York publishers as well as self-publishing. I’m often asked why I chose to combine these two seemingly disparate publishing careers, juggling twice the work.

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Writing on the Ether: Defensive Reading

Table of Contents Notes Defensive Reading “Anything Except Readerly Books” “Print versus Digital” “Where I Get Unhappy” Those Lists Notes (1) As you may know, I’ve begun a weekly feature with The Bookseller in London, “Porter Anderson Meets,” in which I interview a newsmaker each Monday, live on Twitter, and then produce an article from […]

finding your readers

4 Ways to Find Readers Who Love Your Work

So you want to find those raving fans, right? Awesome. We’re about to give you the most boring advice possible. You’re probably going to be disappointed that we’re not going to offer you a magic way to get a ton more readers, but unfortunately that’s not how it works. Ideal fans and readers are gained a few at a time, and it takes time to build that bond, even if you experience a sudden and serendipitous burst of exposure.

business plan for writers

The 7-Step Business Plan for Writers

Your productivity and growth are a direct result of forming a business plan (and sticking to it); here are 7 steps—plus a template—for creating your own.

Carrie Brown

Writers: Look for the Majestic Silence

Inevitably there will come a moment when the writer’s gaze stays somewhere—there’s that “majestic silence”—and at that moment, the writer knows to stand still and listen and look.

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Writing on the Ether: Kobo’s Feast of Burden

Michael Tamblyn of Kobo was The FutureBook’s Most Inspiring Digital Dude of the Day and, I’m sure, of many days to come. In a finely arranged conference full of important and edifying detail and personality, Tamblyn seized that room’s collective intelligence with gratifying honesty, pink lightning on a bare stage.

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Writing on the Ether: Self-Publishing’s Parallel Disruptions

It comes as news to no one in the industry! the industry! that self-publishing is controversial. We may tend, however, to think of it as controversial for that industry, while not looking at what it can mean for writers and writing. It is, in fact, a development full of argument not only for publishers but also for literature.

Colleen Gleason covers

The Importance of Your Book Cover: Achieving the Right Fit

Note from Jane: The following post is the first in a series that will offer tips and advice from successful authors about self-publishing, specifically those who use Barnes & Noble’s Nook Press as part of their overall sales, marketing, and distribution strategy. This series is sponsored by Nook Press, which means they have paid for […]

publicity

The Difference Between Marketing and Publicity

No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.


book marketing and publicity

Book Marketing 101

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here’s a comprehensive rundown of the main strategies in use today.

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Writing on the Ether: Here Come the Buffet Readers — Subscription Book Services

As a hand-wringer here, I’m one of the “but not all” skeptics Coker mentions, unpersuaded, and how good that he’s careful to note that we’re not all mollified. For me it’s not the compensation issue, actually. I’m more concerned about how literature of all genres (don’t get sidetracked here, I mean all books) fare on the buffet.

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Writing on the Ether: The Haunting of NaNoWriMo

The digital dynamic, which makes it possible for people to publish books with or without traditional publishing support, also seems to be revving many folks into a shared assumption that faster is better.

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Writing on the Ether: Toward ‘More Webby’ Books

As long as we envision “the book” as that thing with pages—or its digital descendant on an e-reader or tablet—we’re not giving the original artistry and impulse behind a new body of work a chance to live as the unique content it is in the context of its creation.

Scratch Magazine

My Newest Project: Scratch Magazine Launches Today

Today I am proud to announce the launch of Scratch magazine, all about the intersection of writing and money. The Scratch Mission Very few people or publications speak openly about the economic realities of the publishing business. In our bare-it-all media culture, frank talk about money remains taboo. Writers often lack the context or insight […]

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Writing on the Ether: Reaching for the “New Book”

Are we impatient for the “new books”? We are. Do we have to have them tomorrow? We don’t. Will they be better “new books” if we take a little time to make sure everyone is accounted for, considered, even consulted and heard before we declare digital tools our icons and traditional publishing our new parking lot? They will.

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Ether (+Bowker): Turning Corners on Self-Publishing and Amazon?

Here at the 2013 Frankfurt Book Fair this week, if we’re not actually walking past a couple of smoothly contoured bends, we may at least be able to peer around them. (1) Self-publishing. We may be seeing a widespread, collective nod of recognition going on; not a big “eureka!” moment, but a frank acknowledgment that the energies of the entrepreneurial-author community no longer can be dismissed as a faddish bubble of activity nor as negligible in their effect. Bowker has stepped in to add some new edge to this concept. (2) Amazon. Not only is there less time and energy wasted on bad-mouthing Seattle here in Frankfurt than in many such earlier gatherings, but one rant against the retailer has been met with stark derision in the publishing community, and, in a more signal moment, a major leader in the business has waved the closest thing we’ve seen yet to an olive branch.

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Writing on the Ether: Oil, Water, Publishers, Self-Publishers

While many legacy publishers may not like to think about how large the self-publishing movement is, it appears that making money off self-publishing authors is just fine by the traditional houses. And that is, at the least, an unattractive reality.

Porter Anderson, PorterAnderson.com, Writing on the Ether, Ether for Authors, London on the Ether, JaneFriedman.com, Ed Nawotka, Philip Jones, PublishingPerspectives.com, The Bookseller.com, books, ebooks, author, agent, Amazon, publishing, The FutureBook, CONTEC Conference, Frankfurt Book Fair, Frankfurt Buchmesse, Jonny Geller, Kristin Nelson, Michael Tamblyn, Jon Fine, Hugh Howey, Amanda Barbara, Peter Armstrong, Florian Geuppert, Matthias Matting

Writing on the Ether: Contrarians Among Us

Table of Contents Three Valuable Views A Word for the Publishers Humming the Bookstore And Just Write It Already View from the North Ten: Poems after Mark Rothko’s No. 15 by Dave Malone Inspired by the primary colors of Mark Rothko’s vibrant No. 15 painting, these poems give life to the canvas of the rural Ozarks. […]

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A Call to Disarm Technology & Hype (And Boost Your Writing Productivity)

The internet and other technology keeps us on insanely high alert, ultimately producing an effect where we attend to everything and we attend to nothing (deeply). This high-alert state is producing a fatigue that’s detrimental not only to our psyches and relationships, but also to the quality of our professional output.

Porter Anderson, PorterAnderson.com, Writing on the Ether, Ether for Authors, London on the Ether, JaneFriedman.com, Ed Nawotka, Philip Jones, PublishingPerspectives.com, The Bookseller.com, books, ebooks, author, agent, Amazon, publishing, The FutureBook, CONTEC Conference, Frankfurt Book Fair, Frankfurt Buchmesse, Bowker, WriterUnboxed.com, The Metadata Handbook, Thad McIlroy, Renée Register, Jonathan Franzen, Karl Kraus

WRITING ON THE ETHER: What’s Wrong With Franzen?

Jonathan Franzen, in his essay at The Guardian, wants to tell us that Viennese fin-de-siècle essayist Karl Kraus has “a lot to say to us in our own media-saturated, technology-crazed, apocalypse-haunted historical moment.”

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5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

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Book Tour Planning 101

Five things to consider as you begin planning book events to spread the word about your book.

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WRITING ON THE ETHER: But Wait. Do We Even Like Bundling?

As has happened in the past, Amazon seems to have some folks in the publishing world feeling that they didn’t get a chance to discuss things. “But…but…but…” If only we’d known the Amazonians’ Kindle MatchBook deal was coming, right?

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The Power of Understatement in Fiction Writing

One of the most useful and powerful devices for the fiction writer is understatement. You tell the reader less so that the reader knows more. Instead of having everything spelt out, the reader is given, in a very careful way, just enough information for the imagination to go to work. From understatement the reader can derive great pleasure and satisfaction.

Porter Anderson, PorterAnderson.com, Writing on the Ether, Ether for Authors, London on the Ether, JaneFriedman.com, Ed Nawotka, Philip Jones, PublishingPerspectives.com, The Bookseller.com, books, ebooks, author, agent, Amazon, publishing, The FutureBook, CONTEC Conference, Frankfurt Book Fair, Frankfurt Buchmesse, Bowker, WriterUnboxed.com

WRITING ON THE ETHER: Pattern Recognition and Writerly Advice

Both from within the industry and from outside it, writerly advice flies at you, continually. Just as you sit down to write, it slams it into your inbox each day. Every time you think you’ve worked out the big kink in that chapter, you’re pelted with new guidance by a rain of tweets. You’re afraid to live without it (what if you miss something really smart and good?) but you can barely think your way through it—it awaits you in terse comments and it slaps you silly in starred rankings. We are an information economy. We’re an advice culture.

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Is Crowdfunding Right for You? 5 Questions

Today’s guest post is by Justine Schofield, the communications coordinator for Pubslush, a crowdfunding publishing platform. You’ve probably heard of crowdfunding by now. Crowdfunding is a means for artists, entrepreneurs, and businesses to raise funds and mitigate the financial risk of their creative projects or business ventures. You generate financial backing from people who believe […]