There are untold hurdles ahead in this vast, digitally enabled terra nova of self-publishing at our feet. When new writers ask me what to do, these days I suggest they wait, whether they’re looking for a DIY or traditional approach.
The following advice is from Michael Hyatt’s newest release, Platform: Get Noticed in a Noisy World. The book is one of the most comprehensive guides on building an effective platform I’ve seen. Both beginning writers and established authors will find excellent and insightful instruction. Assuming you want to increase your blog traffic, there are certain mistakes […]
The following is excerpted from Everyday Writing by Midge Raymond. The book is meant for anyone with a passion to write but never quite enough time. Find out more at the publisher’s website or view on Amazon. Why take the time for writing prompts? Writing exercises can help our writing in ways we don’t know until […]
Note: Read the earlier installments in this series, #1 and #2. My favorite places in Cincinnati are mostly tied to ritual. But I didn’t even believe in ritual until recently, around the time I read Eat, Pray, Love by Elizabeth Gilbert. She writes: This is what rituals are for. We do spiritual ceremonies as human […]
Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice. What Authors Seem to Forget About Marketing—Especially Those Who Dislike It Here’s a brief snippet: I think we can all agree that every author has a distinct writing voice […]
Saints preserve us, the Bezosian Beelzebub has struck again, this time spinning his stinking seductions, pants on fire, in the High Street, itself. Publishing’s punditti and free-range bloggers have been on overdrive since Monday, of course, heaving their loudest lamentations back and forth across the Atlantic over the news that the UK bricks-and-mortar bookstore chain Waterstones has made a deal to sell Kindles.
Articles about the ineffectiveness of online advertising are a dime a dozen. (See this one and this other one, from just this past WEEK!) I rarely advocate authors spend money on advertising, in part because it takes a specialized skill set to do it well. Plus you have to know how to reach your target […]
Today’s guest post is from one of my UC students, Jarrod Welling-Cann. He is facing the issue—as we all do at some point—of how to making a living from his art. His thought process here is particularly relevant for any creative professional wondering about the role of marketing, sales, and promotion in the artistic life. […]
After last Friday’s post, 4 Ways to Immediately Improve Your Book Marketing Efforts, I received a few responses questioning the effectiveness of e-mail. Or, in other words, isn’t e-mail dead? Who reads e-mail any more? Regardless of what the biased Mark Zuckerberg says, e-mail is alive and well. (Here’s a bit of research that compares […]
Note: Read the first installment in this series. After I graduated college, I packed up my 1985 Ford Thunderbird with all my belongings and drove to Cincinnati to start my job with F+W Publications. I didn’t know anyone in the city except my boss, Greg. He served as my only anchor for many months, so much so […]
When I see bad book marketing out in the wild, I wish I could do something productive to help that author (or sometimes publisher!) see how they’re wasting their time. What is bad book marketing? It’s whenever I receive: A tweet from a total stranger asking me to look at their book An e-mail from […]
Much of the ‘stupid DoJ!’ crowd noises that had followed the original filing in April were missing this week. The US District Court’s opinion suggested, wrote Jeff John Roberts at paidContent, that “Apple and the publishers may be in a deep hole.”
The turning point of my long-term publishing plans came when I realized I have very little in common with author Joanna Penn. Have you heard of her? I started following Joanna on Twitter because she always shared great writing links, but I also began to follow her self-publishing story. She wrote a novel, released it […]
What are you working on next? is a question that always takes me by surprise (which is why it’s good advice for writers to have an answer prepared). Words gurgle in my throat. If I can’t change the subject, I mumble something about an essay or short story or blog post. I want to say My […]
Here’s a list of what I consider to be the most trusted resources on e-books and e-publishing. If you think I’ve missed a critical resource, please let me know in the comments. Last updated: October 2015. The Independent Publishing Magazine by Mick Rooney. Invaluable reviews of just about every publishing service out there. Digital Book […]
A couple weeks ago I wrote a column for Writer Unboxed, “Should You Focus on Your Writing or Platform?” In short, I said it’s a balancing act, but there are times when you should probably emphasize one over the other. It generated more than 100 responses, many insightful and valuable, from working writers, established authors, […]
Kevin Franco of Calgary’s Enthrill Books has come to the Ether, wise man that he is, to announce to you that PackaDRM — a new “social DRM” watermarking process of what he calls “Digital Rights Messaging” — is going to be made available to publishers and to authors who might be interested in using it.
Today’s guest post is by Emily Latham. Emily has been one of my students this past academic year at the University of Cincinnati and will graduate soon. In response to Jonathan Fields’ new release, Uncertainty, she wrote the following. The honesty was so remarkable that I asked her if she’d allow me to share her […]
When I was in 5th grade, my mom spent hours working on a middle-grade novel. These were the days before word processing, so she used an old Smith Corona electric typewriter. It became a fixture on the dining room table. Eager to follow in her footsteps, I conceived my own novel. I bought a spiral-bound […]
I’ve visited New York City more times than I care to remember—always for work. Sometimes I enjoy it, sometimes not. But I always know for sure: I’m not part of those who live and work in that city. Living in Cincinnati these past 14 years means I’m invisible in most publishing industry circles—not so unlike […]