Tag Archives: promotion

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform

A Facebook Profile is often a better option than a fan Page for building author platform. It’s simpler and easier to get your content in front of people, takes less time to manage, and will build a tribe or platform faster, especially if you don’t plan to run ads.

Audience Development for Writers: Your Life-Long Career Investment

In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.

Do Publishers Need to Offer More Value to Authors?

Last month, I gave a 15-minute presentation in Berlin, Germany, called The Future of the Author-Publisher Relationship, as part of an innovative publishing think-tank event called LitFlow. To accompany my talk, I wrote a 2,500-word article. In a nutshell, I suggest that—given the changes happening in the industry—traditional publishers will need to be more author-focused […]

Hustling: How to Spread the Word About Your Work

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]