Scratch Q4 2014: Self-Help

On Self-Promotion, Selling Out, and Burn Out

The Fall 2014 issue of Scratch (my magazine for writers) is now available. Inside, you’ll find a feature interview with New York Times bestselling author Austin Kleon, offering insights on how to balance your artistic lifestyle with marketing and self-promotion. Here’s what he says about being an author as his full-time job: It’s weird because I’ve written about […]

Jane chatting with Kay Steinke at LitFlow

Do Publishers Need to Offer More Value to Authors?

Last month, I gave a 15-minute presentation in Berlin, Germany, called The Future of the Author-Publisher Relationship, as part of an innovative publishing think-tank event called LitFlow. To accompany my talk, I wrote a 2,500-word article. In a nutshell, I suggest that—given the changes happening in the industry—traditional publishers will need to be more author-focused […]

The $100 Startup by Chris Guillebeau

Hustling: How to Spread the Word About Your Work

The following advice is excerpted from The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau. For longtime readers of my blog, you probably know how often I recommend Chris’s invaluable and free manifesto, 279 Days to Overnight Success. His latest book, The […]

Jane Knows

How Should You Spend Your Book Marketing Budget?

Author Brad Swift asks the following: I have a number of fiction and nonfiction books now available through Amazon as Kindle editions and POD hard copies (through CreateSpace). The selection can be viewed on my Author’s Page. I’m now wondering if I were to raise capital (say through a KickStarter campaign or otherwise) to promote […]